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How to Do Qualitative Interviewing
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How to Do Qualitative Interviewing



224 pages | SAGE Publications Ltd

Whether you are new to interviewing and working toward an undergraduate dissertation or refining your fieldwork as you complete a research project, this book contains everything you need to know for successful qualitative interview data collection.

Organised around practical hints, reflexive tasks, bite-sized pieces of information and original case study material, the authors’ candid accounts of their research experiences help you approach qualitative interviewing with transparency, consistency and confidence.

It walks you through how to:

  • Decide if interviews are the right tool for your project
  • Turn your research ideas into well-phrased interview questions
  • Navigate ethical review and informed consent 
  • Recruit participants
  • Choose an effective interview style
  • Adapt your methods for different populations
  • Transcribe and analyse your data.
 
Chapter 1: Introduction
 
Chapter 2: Design Your Style
 
Chapter 3: Plan your Interview Guide
 
Chapter 4: Find Participants
 
Chapter 5: Think Ethically
 
Chapter 6: Get Ready, Go
 
Chapter 7: Create your Data
 
Chapter 8: Manage the Encounter
 
Chapter 9: Adapt your Style
 
Chapter 10: Transcribe your Data
 
Chapter 11: Prepare your Next Steps

This should be the go-to handbook for any qualitative researcher. A robust academic foundation is illuminated by intriguing and involving examples, allowing the reader to participate in rather than merely observe the research journey.

Valerie Will
Lecturer in Marketing, School of Business and Creative Industries, University of the West of Scotland

This remarkable book provides an outstanding guide to the complex art of interviewing. It dispels myths that interviews are an ‘easy’ or ‘natural’ process and takes readers on a step by step journey to vastly improving their skills. It is ideal for researchers and students alike.

Róisín Ryan-Flood
Senior Lecturer & Director of the Centre for Intimate and Sexual Citizenship (CISC), Department of Sociology, University of Essex

This lively, engaging and comprehensive guide offers the research student exactly what they need to design an interview-based project. Combining practical advice with theoretical ideas, ethical debates and personal reflections, Morgan Brett and Wheeler take the reader on a rich, robust and rewarding journey. 

Susie Scott
Professor of Sociology, Department of Sociology, University of Sussex

Bethany Morgan Brett

Dr Bethany Morgan Brett is a lecturer in Psychosocial and Psychoanalytic Studies at the University of Essex, and a Child and Adolescent Psychotherapist. She holds a bachelor’s degree, two master’s degrees, and a PhD in Sociology from the University of Essex. She has 15 years lecturing experience in social psychology, psychoanalysis, and psychosocial studies. Her research has primarily focused on ageing and the life course development. Her key areas of specialism include coping with loss, grief, depression and anxiety, trauma, care, and end of life issues. She also worked for nine years in the UK Data Archive and specialises in research... More About Author

Katy Wheeler

Dr. Katy Wheeler is a Senior Lecturer in Sociology at The University of Essex. She has extensive experience of conducting qualitative interviews, including household interviews, expert interviews, and focus groups. Her research interests are in the fields of sustainability and consumption and she has published widely within leading academic journals and has written two books, Fair-Trade and the Citizen-Consumer: Shopping for Justice (Palgrave, 2012) and Recycling and Consumption Work: Social and moral economies (Palgrave, 2015). She is currently pursuing a project on sustainability education. More About Author