How to Do Critical Discourse Analysis
A Multimodal Introduction
- David Machin - Cardiff University, UK
- Andrea Mayr - Zayed University, UAE
Language and communication shapes and is shaped by the society we live in. Using a multimodal approach –graphic, vocal, written – the book guides students to an understanding of how language, power and ideology are negotiated in visual communication and media texts, from magazine and advertising, to YouTube and music videos.
It draws on discourse analysis, appraisal theory, stylistics and conversation analysis to present a systematic toolkit for doing language and image analysis. Using case studies and examples from a range of traditional and new media content, the book equips students with the necessary tools to analyze and understand the relationship between language, discourse and social practices.
Timely and relevant, How to do Critical Discourse Analysis is a unique and compelling textbook for students in media, communication, linguistics and journalism.
Good support material for students
A brilliant, hands-on introduction to CDA that will inform one of the key approaches of my forthcoming module on the Falkland War's legacy in Argentine culture.
Machin lays out the foundation for approaching CDA without getting too bogged down in history, linguistics and semiotics. There is enough here to get started and learn as you go or learn by doing. This book will be a nice addition to our new Multimodal research course.
The book is highly recommended for post-graduate students doing critical discourse analysis. It is comprehensive and well-organized. The book guides researches gradually to different approaches to CDA with a special contribution of introducing multimodal CDA.
Good overview and excellent demonstrations of how to do research in a CDA perspective
Highly relevant for any student or academic engaged with discourse analysis.
Definitely worth using for students looking into more complex notions of language and text.
This is a really accessible text book that I recommended to my students this past year and will continue to use in other modules in the future.
This just wasn't very helpful.
A specialised understanding is provided of this much misunderstood area.
