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How to Conduct Telephone Surveys
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How to Conduct Telephone Surveys

Second Edition

Other Titles in:
Social Research Methods

October 2002 | 344 pages | SAGE Publications, Inc
'''''The writing style is good, clear, and accurate, with a logical presentation of material. The checklists are effective learning aids.'''--Carol J. Lancaster, Medical University of South Carolina''''When should you use a telephone survey, and how do you transform completed telephone interviews into an analyzable, machine-readable data file? This book shows readers how to develop and administer telephone surveys (with particular attention to paper-and-pencil administration) and prepare the results for analysis. Using detailed examples and checklists, the authors explain the different kinds of telephone surveys, how to determine which telephone data collection method to use, and how to design and administer the questionnaires. Information is included for adapting questions originally designed for use in self-administered questionnaires or other data collection modalities. Language issues are discussed, including literacy and language level usage, and basic steps for translating survey materials into other languages. ''''The authors also offer tips for:''''''''Interacting with and motivating respondents''Handling 'call backs' and 'refusal conversions'''Selecting, training, and supervising interviewers''Sampling, with particular attention to random digit dialing (RDD) procedures ''Calculating response rates''

"The writing style is good, clear, and accurate, with a logical presentation of material. The checklists are effective learning aids."

Carol J. Lancaster
Medical University of South Carolina

Linda B. Bourque

Linda Bourque, PhD, is a Professor in the Department of Community Health Sciences and an associate director of both the Center for Public Health and Disasters and the Southern California Injury Prevention Research Center in the UCLA School of Public Health. Trained as a sociologist, she teaches courses on research design with an emphasis on the design, data processing, and data analysis of questionnaires and community-based surveys. Her research during the last twenty years has focused on community response to disasters. A public website contains all of the raw data, codebooks, questionnaires, publications and related material from surveys... More About Author

Eve P. Fielder

Eve Picardy Fielder died on Oct. 27 at home in Venice, CA, after a long illness. She was 67. An academic researcher, she received her doctorate in public health from UCLA, where she was the director of the Survey Research Center. Many of the hundreds of survey research projects she managed focused on public policies related to social issues and service delivery in the areas of health and welfare. She also conducted research of her own on issues of relevance to the Hispanic/Latino communities More About Author

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ISBN: 9780761925910
$95.00

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