How to Conduct Self-Administered and Mail Surveys
- Linda Bourque - University of California at Los Angeles, USA
- Eve P Fielder - UCLA, USA
"The authors discuss self-administered questionnaires, the content and format of the questionnaire, "user-friendly" questionnaires and response categories, and survey implementation. They offer excellent checklists for deciding whether or not to use a mail questionnaire, for constructing questions and response categories, for minimizing bias, for writing questionnaire specifications, for formatting and finalizing questionnaires, and for motivating respondents and writing cover letters."