How to Ask Survey Questions: Learning Objectives
Ch 1. Asking Questions: A Matter of Context
Checklist for Deciding the Survey's Context
Guidelines for Asking Survey Questions
Guidelines for Using Conventional Language When Asking Survey Questions
Ch 2. Keep Questions Closed or Open them Up?
Closed or Closed-Ended Questions
Checklist for Deciding Between Open- and Closed-Ended Questions
Ch 3. Responses: Choices and Measurement
Categorical or Nominal Measures: How to Get Them
Categorical Responses and Who Is Eligible
Categorical Responses Are Exclusive
Categorical Responses Are Inclusive
Categorical Responses and Meaning
Questions With Ordered Responses: How to Get Ordinal Data Using Common Rating Scales
Guidelines for Asking Closed Questions and Determining Ordered Responses or Scales
Ch 4. Knowledge, Attitudes, and Behavior: Additional Tips for Creating Survey Questions
Feelings and Intensity: Getting at the Attitude
Recall and Time: Getting at Behavior
Regulating Difficulty and Threat: Getting at Knowledge
Demographics: Who Are the Respondents?
Age, Income, and Education
Guidelines for Asking Questions on Vital Statistics and Demographics
Ch 5. Special Survey Questions: Factorial, Conjoint, and Online
Facturial Survey Questions: Constant or Changeable Beliefs?
Guidelines for Creating Factorial Survey Questions
Conjoint Analysis Questions: Which Do You Prefer?
Several Questions With the Same Response Choices
Ch 6. Survey Question Techniques for the Survey Team: The Focus Group
Checklist for Conducting a Focus Group
Checklist for a Good Focus Group Question Sequence
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