Share
How to Ask Survey Questions
Second Edition
- Arlene Fink - UCLA, Los Angeles, USA
October 2002 | 160 pages | SAGE Publications, Inc
'''''I am truly amazed at how complete this booklet is. What a wealth of material to help in developing questions!'''--Bonnie Rader, California State University, Long Beach''Aimed at helping readers prepare and use reliable and valid survey questions, How to Ask Survey Questions, 2nd shows readers how to do the following: ''· Ask valid and reliable questions for the context''· Determine whether to use open or closed questions''· Choose the right type of measurement (categorical, nominal or ordinal) for responses to survey questions''· Ask questions that get at attitude, behavior, and knowledge''· Develop factorial, conjoint and Internet survey questions''New to this edition is coverage of focus group questions, the characteristics and uses of factorial questions and conjoint analysis questions, and the principles underlying Internet survey questions.
How to Ask Survey Questions: Learning Objectives
Ch 1. Asking Questions: A Matter of Context
Ch 2. Keep Questions Closed or Open them Up?
Ch 3. Responses: Choices and Measurement
Ch 4. Knowledge, Attitudes, and Behavior: Additional Tips for Creating Survey Questions
Ch 5. Special Survey Questions: Factorial, Conjoint, and Online
Ch 6. Survey Question Techniques for the Survey Team: The Focus Group
Exercises
Answers
Suggested Readings
Glossary
About the Author
"I am truly amazed at how complete this booklet is. What a wealth of material to help in developing questions!"
California State University, Long Beach