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Health Promotion

Health Promotion
Planning & Strategies

Fourth Edition
Additional resources:

January 2019 | 704 pages | SAGE Publications Ltd

Globally recognized as the definitive text on health promotion, this fourth edition becomes ever more useful for public health and health promotion courses around the world. It offers a firm foundation in health promotion before helping you to understand the process of planning, implementing and assessing programmes in the real world.

New to the 4th Edition:

  • A chapter on “Evidence-Based Health Promotion” addressing the development of an evidence base for health promotion.
  • Expanded coverage of health inequalities, equity and social exclusion
  • Further discussion of mental health promotion and well-being
  • Key concepts are now highlighted and explained throughout the book
  • 'Critical reflection’ boxes have been added to help the reader think critically about an issue or approach.

The book is supported by online resources, with up to 20 original case studies from around the world, access to full SAGE journal articles, and seminar questions for lecturers.

Health and health promotion
Assessing health and its determinants
The determinants of health actions
Health promotion planning - a strategic approach
Information needs
Health public policy
Education for health
Mass communication
Working with communities
Settings for health
Evidence-based health promotion


Click for online resources

For students:

  • A collection of original case studies from around the world
  • Further reading to help with assignments and exams

For lecturers:

  • Seminar Questions

This 4th edition of Green and Tones' Health Promotion provides a comprehensive and thorough update on health promotion planning and strategies. Especially fruitful for both researchers and practitioners is the ethical perspective which now runs throughout the book. The chapter on the developments in evidence-based health promotion is both informative and timely, whilst new perspectives on the role of health education in health promotion suggest mitigating solutions to complex problems. 

Professor Arja R. Aro, University of Southern Denmark

An excellent resource that recognises the complexity of human behaviour and the interplay between multiple factors that determine outcomes; whilst also recognising the need to shine a light on the bigger issues relating to health inequalities when addressing 'health promotion'.

Ms Clair Rees
Health, Social and Childcare, Neath Port Talbot College
January 5, 2021

I coordinate a core course entitled Society, Behaviour and Health for Master of Public Health students. I find the book very helpful as it covers our syllabus on health promotion and health belief models. A very good reference indeed.

Dr Nik Daliana Nik Farid
Faculty of Medicine, University of Malaya
November 28, 2019

We need a somewhat more general text for students who become nutritionists in the first place. Also because of some rules within university i need a somewhat cheaper book to make sure the costs stay manageable for students.

Mr Memon Boukiour
Health, nutrition and sports, The Hague University of Applied Sciences
June 11, 2020

Comprehensive book on health promotion which contains transferable information for all nurses.

Mrs Teresa Davies
Nursing, Wrexham Glyndwr University
March 9, 2020

A very good book to support health promotion.

Mrs Kairen Roche
Faculty of Health and Sciences, Staffordshire University
August 21, 2019

This is a very informative text which covers all the fundamental health promotion approaches and strategies. The addition of online resource tools to complement the text helps to update the material by making it even more accessible to students.

Mrs Lisa Jennison
Faculty of Health & Social Care, Hull University
November 20, 2019

A comprehensive text which addresses the topic in a way that will be accessible to those newly introduced to health promotion as well as those who are looking for a more in depth understanding.

Mrs Lara Matthews
School of Health, Nursing & Midwifery (Dumfries), University of the West of Scotland
July 16, 2019

proved popular with students who have accessed the book and proved to really useful for their module assignment. Likely to be useful for health and social care and public health students. The chapters are well chosen and offer a substantial and accessible range of knowledge and concepts plus useful ideas on their application. A good book.

Mr Philip Marshall
Health, Bishop Auckland College
July 1, 2019

Excellent book, every public health student should have this book. The vast range of knowledge and experience from the authors is clearly demonstrated within all chapters. The authors Green et al., simplistic style of writing aids towards the enjoyment of learning.

Mrs Philomena Hughes
Higher Education, Blackburn College
April 25, 2019

Jackie Green

Ruth Cross

Ruth Cross is a nurse by profession with 10 years nursing experience in acute and emergency medicine and HIV/AIDS. She has a BSc in Psychology, an MSc in Health Education and Health Promotion, Postgraduate Certificate in Higher Education and a PhD in the social construction of risk in health by young women and the implications of this for health promotion policy and practice. She has lived and worked in Sub-Saharan Africa and maintains an interest in the health issues of that region, working as course leader for the MSc Public Health Promotion course in both Zambia and Ghana. She is involved in numerous research... More About Author

James Woodall

James Woodall is a Senior Lecturer and the Co-Director of the Centre for Health Promotion Research. He is also the Course Leader for the MSc Public Health – Health Promotion programme (UK course). His research interest is offender health, particularly health promotion in prison settings. He completed his PhD in 2010, which examined the health promoting prison and how values central to the health promotion discourse are applied to the context of imprisonment. He has since published a number of peer-reviewed articles based on his PhD. He has also published work on young offenders and mental health, the role of prison... More About Author

Keith Tones

Also available as a South Asia Edition.

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ISBN: 9781526419484
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