Health Promotion
Planning and Strategies
Focusing particularly on the synergistic relationship between policy and education, the book re-appraises the notion of health education - an idea which has become marginalised in recent years- and shows the fundamental importance of education in creating individual choice and generating effective advocacy for social change. The question of `evidence' is central to the text and the book examines methods of evaluation and the role it plays in creating more effective health promotion programmes.
The new edition offers coverage of values and ethics; working with communities; the settings approach, and social marketing. It also provides students with a glossary of key terms.
Internationally relevant and multidisciplinary, this is an essential text for students of health studies, health promotion, public health, interprofessional social care courses, and all healthcare professionals.
Covers in plenty of depth the approaches, methods, history and techniques for health promotion and education. Would consider it a core reading for social science students at all levels
Excellant core text
a very comprehensive guide to health promotion that encourages students to think through what is health and how to work with individuals and communities
A great book for students studying health promotion or student nurses. Very well written, clear and easy to understand.
This book is very relevant to today's health promotion. it a good book and i would recommend it especially for planning and strategies.
Very good book, excellent visual and diagrams. The case study useful reference points for students.
Good to have an up to date book which includes good current examples of health promotion in practice.
An essential text in the field for both practitioners and students.
Well written, fully explained, students loved it.
used for reading list will be adding it to recommened reading lists for future learners.
New to the 2nd Edition:
- Brought up-to-date in line with policy and practice changes since 2004
- Includes more content and reference to multi-professional working
- Provides students with a glossary of key terms
- New material offers coverage of values and ethics, working with communities, the settings approach and social marketing.