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Guide to Digital Innovation in the Cultural and Creative Industry

Guide to Digital Innovation in the Cultural and Creative Industry

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March 2024 | 232 pages | SAGE Publications, Inc
The digital age has brought significant changes to the cultural and creative industries, making it challenging to keep up with the latest trends. The Guide to Digital Innovation in the Cultural and Creative Industry is an informative resource that can help you navigate the revolution. It not only provides a comprehensive understanding of how digital transformation affects existing industries but also outlines emerging business opportunities. Whether you're an experienced professional or a beginner, this book is an essential resource that will equip you with the knowledge and tools you need to succeed in the rapidly evolving landscape of the cultural and creative industries.

Dive into:
  • Democratizing creation: Discover how digital tools break down barriers and empower creators of all levels.
  • From platforms to possibilities: Explore online video streaming, ebook publishing, virtual museums, and more, witnessing the rise of innovative business models.
  • Cutting-edge tech, boundless potential: Delve into AI, blockchain, VR/AR, and other emerging technologies, understanding how they reshape content production, distribution, and consumption.
  • Case studies that examine real-world scenarios, from the digital subscriptions of the New York Times to music consumption in the Spotify era.

Sunghan Ryu

Sunghan Ryu is an associate professor at USC-SJTU Institute of Cultural and Creative Industry in Shanghai Jiao Tong University (SJTU). He is also the founding director of the Center for Digital Creative Enterprise Research and serves as the series editor for the Digital Entertainment series of SAGE Business Cases. He held visiting professor positions at the University of Southern California, US and Warwick University, UK. Before joining SJTU, he was a postdoctoral fellow at School of Creative Media and Department of Information Systems in City University of Hong Kong. He earned his Ph.D. in IT management from College of Business, KAIST.... More About Author

Yong Xiang

Weimin Zhang

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ISBN: 9781071909980

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