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Going Public
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Going Public
New Strategies of Presidential Leadership


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Political Behavior | Presidency

October 2006 | 256 pages | CQ Press
Presidents are uniquely positioned to promote themselves and their polices directly to the public. Using sympathetic crowds as a backdrop, a president can rally public opinion to his side, along the way delivering a subtle yet unmistakable message to his intended audience in Congress. Samuel Kernell shows how &BAD:ldquo;going public&BAD:rdquo; remains a potent weapon in the president&BAD:rsquo;s arsenal, both for advancing his own agenda and blocking initiatives from his political adversaries in Congress.In his highly anticipated fourth edition, Kernell delivers thorough analysis and detailed background on how this strategy continues to evolve given the intense polarization of Congress and the electorate as well as changes in communications technology. He considers the implications of both factors&BAD:mdash;especially in combination&BAD:mdash;on the future of presidential leadership and weighs the lessons of 9/11 on &BAD:ldquo;going public&BAD:rdquo; in foreign affairs.

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Samuel H. Kernell

Samuel Kernell is professor of political science at the University of California, San Diego, where he has taught since 1977. Previously, he taught at the University of Mississippi and the University of Minnesota. Kernell’s research interests focus on the presidency and American political history. His previous books include Going Public: New Strategies of Presidential Leadership, 3rd edition; an edited collection of essays, James Madison: The Theory and Practice of Republican Government; and, with Gary C. Jacobson, The Logic of American Politics, 7th edition, and Strategy and Choice in Congressional Elections, 2nd... More About Author

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ISBN: 9781568028996
$60.00