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Globalization, Development and the Mass Media
- Colin Sparks - Hong Kong Baptist University, HK
November 2007 | 264 pages | SAGE Publications Ltd
Development, Globalization and the Mass Media gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization.
It examines two main currents of thought. The first: the ways in which the media can be used to effect change and development. It traces the evolution of thinking from attempts to spread 'modernity' by way of using the media through to alternative perspectives based on encouraging participation in development communication.
The second: the elaboration of the theory of media imperialism, the criticisms that it provoked and its replacement as the dominant theory of international communication by globalization.
Introduction
Communicating Modernity
The Passing of Modernity
Varieties of Participation
Cultural and Media Imperialism
The Failure of the Imperialism Paradigm
Globalization and the Media
The Limits of Globalization
Towards a New Paradigm
