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Get Your Data From Social Media
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Get Your Data From Social Media
Little Quick Fix



February 2020 | 132 pages | SAGE Publications Ltd

Social media data can be vast and understanding which data source works best for a research project, as well as the ethical considerations it requires and how to go about extracting and analysing this data, is fundamental for students to grasp. Working with social media data requires a specific set of knowledge and skills and this Fix answers questions such as:

  • Can social media data meet my research needs?
  • How do I gather and use social media data ethically?
  • What social media data do I need to gather?
  • How do I build an effective social media sampling strategy?
  • How do I extract data from social media platforms?
  • What steps should I take to plan my data collection?

Students need help over hurdles at every stage of their research project. They want simple, powerful, accessible tools that deliver results fast. They need to meet interim assessment deadlines and prove that they have successfully passed through multiple stages of their project, or need to master a stage of understanding in a learning cascade before they can proceed to the next week in their methods module. 

Their supervisors are increasingly unable to help, but will still be assessing results. Students need more than YouTube.

Titles in the Little Quick Fix series offer:

·       Visual, design-led learning

·       Clear, structured, useful pedagogy

·       A hand-holding,  step-by-step approach for students who are less able, or less academically prepared by school so far

·       Effective self-directed learning with DIY progress tracking

·       A stand-in for the busy/unavailable supervisor

 

 
Can social media data meet my research needs?
 
How do I gather and use social media data ethically?
 
What social media data do I need?
 
How do I build an effective sampling strategy?
 
How do I extract data from social media platforms?
 
What steps should I take to plan my data collection?

a very handy book which introduces the new area of social media as a research resource.

Mr Ian Andrew
Business School, Oxford Brookes University
February 8, 2020

Sample Materials & Chapters

Sample Sections 1 & 2 of Get your Data from Social Media


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Nicola Thomas

Dr Nicola Thomas is an Associate Professor in Marketing at De Montfort University, Leicester UK. Nicola teaches several research-oriented modules, including dissertations and research projects, at both undergraduate and postgraduate levels. She enjoys teaching and researching using different research methods, both quantitative and qualitative in approach. In more recent years, Nicola has become particularly excited about the potential of working with a variety of social media data and the rich insights this type of data can bring. A common thread running through both her teaching and research is sustainability, including transparency,... More About Author

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ISBN: 9781529709704
£6.99