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Gender in Communication

Gender in Communication
A Critical Introduction

Third Edition

January 2018 | 352 pages | SAGE Publications, Inc

Gender in Communication: A Critical Introduction embraces the full range of diverse gender identities and expressions to explore how gender influences communication, as well as how communication shapes our concepts of gender for the individual and for society. This comprehensive gender communication book is the first to extensively address the roles of religion, the gendered body, single-sex education, an institutional analysis of gender construction, social construction theory, and more. Throughout the book, readers are equipped with critical analysis tools they can use to form their own conclusions about the ever-changing processes of gender in communication.

New to the Third Edition:

  • Current examples in the chapter openers illustrate how a critical gendered lens is necessary and useful by discussing recent events such as Jon Stewart’s critique of the outcry over a J Crew ad, reactions to Serena Williams’s body, photos of a young boy who likes to wear dresses, and the use of Photoshop to create thigh gaps.
  • Updated chapters on voices, work, education, and family reflect major shifts in the state of knowledge.
  • Expanded sections on trans and gender nonconforming reflect changes in language. All other chapters have been updated with new examples, new concepts, and new research.
  • More than 500 new sources have been integrated throughout, and new sections on debates over bathroom bills, intensive mothering, humor, swearing, and Title IX have been added.
  • “His” and “her” pronouns have been replaced with “they” in most cases, even if the reference is singular, in an effort to be more inclusive.


Events Informing the Third Edition

Why Studying Gender in Communication Is Important

Core Principles

Organization of the Book

New to This Edition

Individual Acknowledgments

Social Acknowledgments

Chapter 1 Developing a Critical Gender/Sex Lens


Systemic Gendered Violence


Chapter 2 Theories of Gender/Sex
Biological Theories

Psychological Theories

Critical/Cultural Theories

Applying Gender Theory: Some Useful Criteria


Chapter 3 Gendered/Sexed Voices
Conversation Work

Identity Work

Relationship Work


Chapter 4 Gendered/Sexed Bodies
Body Politics

Disciplining Gendered Bodies

Refusing the Command Performance


Chapter 5 Gendered/Sexed Language
The Power of Language

Language Can Be Used to Oppress and Subordinate

Language as Resistance


Chapter 6 An Introduction to Gender in Social Institutions
Prejudice Versus Institutionalized Discrimination

Institutional Control

Institutionalized Gendered/Sexed Violence


Chapter 7 Families
Defining Family and Gender/Sex Roles

The Nuclear Family

The State of Families

Doing and Undoing Motherhood

Communicating in Families

(Un)Doing Family


Chapter 8 Education
The Politics of Knowledge

Gendered Expectations and Interpersonal Communication

Emancipatory Education


Chapter 9 Work
Pay Equity and Job Segregation

Sex Discrimination in the Workplace

Work as Liberation and Locations of Empowerment


Chapter 10 Religion
Why Study Religion, Gender, and Communication?

Religion and Gender/Sex Roles

Religion and Sexuality

Religion as Liberation and Locations of Empowerment


Chapter 11 Media
Defining Media and How They Function

The Gaze(s)

Who Is Represented in Media

How People Are Represented


Chapter 12 One Last Look Through a Critical Gendered Lens
About the Authors


Instructor site

Instructor Teaching Site (Password Protected)


The instructor site supports your teaching by making it easy to integrate quality content and create a rich learning environment for students.

  • Editable, chapter-specific PowerPoint® slides offer complete flexibility for creating a multimedia presentation for your course.
  • EXCLUSIVE! Access to full-text SAGE journal articles that have been carefully selected to support and expand on the concepts presented in each chapter is included.
  • Multimedia content includes original SAGE videos that appeal to diverse learners.
  • Discussion questions help students analyze some of the key concepts in each chapter.

It is not often when students say THANK YOU for adopting a book, and talk about the parts they enjoyed that were not connected to a question for an exam, but to questions that have had for their own lives. This is that book. It challenges them, engages them, and opens their minds. It has elevated the discussions in the courseroom and the classroom.

Professor Michelle Dusseau
School of Communication, University Of Central Florida
December 29, 2018

Catherine Helen Palczewski

Catherine Helen Palczewski, PhD, is a professor in the Communication & Media Department, past director of debate, and affiliate faculty in women’s and gender studies at the University of Northern Iowa; teaches courses in the rhetoric of social protest, argumentation, gender, and political communication; is a past coeditor of Argumentation and Advocacy and director of the 2013 AFA/NCA Biennial Conference on Argumentation held in Alta, Utah; and has received the following awards: the Francine Merritt Award for Outstanding Contributions to the Lives of Women in Communication, the Iowa Regents Award for Faculty Excellence, the University... More About Author

Victoria Pruin DeFrancisco

Victoria Pruin DeFrancisco, PhD, is an emeritus professor in the Communication & Media Department and affiliate faculty in women’s and gender studies at the University of Northern Iowa; studied and taught courses in gender, intercultural, and interpersonal communication; served as director of the Women’s and Gender Studies Program; coordinated the National Coalition Building Institute, a university-wide diversity inclusion program; and has received the following awards: Iowa Regents Award for Faculty Excellence, the UNI Outstanding Graduate Faculty Teaching Award, and the Iowa American Association of University Women Distinguished... More About Author

Danielle Dick McGeough

Danielle Dick McGeough, PhD, is an associate professor in the Communication & Media Department and affiliate faculty in women’s and gender studies at the University of Northern Iowa; teaches and researches how performance is and can be used for collaborative problem solving, community building, and social justice work; and has received the University Book and Supply Award for Outstanding Teaching. In 2021, she received the Engaged Campus Award: Emerging Innovation and the Civic Engagement Leadership Award from Iowa & Minnesota Campus Compact for her work with the program Cultivating Justice: A Quest Toward Racial Justice. Her... More About Author

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ISBN: 9781506358451