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The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing by stalwarts like

ZALTMAN

Gerald Zaltman

Legends in Marketing: Philip Kotler

Philip Kotler

Paul E. Green

Legends in Marketing: George S. Day

George S. Day

Legends in Marketing: Jagdish N. Sheth

Jagdish N. Sheth

Yoram 'Jerry' Wind

 

Legends in Marketing

Christian Gronroos

 

Legends in Marketing

V. Kumar

Legends in Marketing

Naresh K. Malhotra

Legends in Marketing

Kent B. Monroe

Legends in Marketing

Shelby D. Hunt

 

 

 

The Legends in Consumer Behavior series captures the essence of the most important contributions made in the field of consumer behavior by stalwards like

PARK

C Whan Park

Legends in Consumer Behavior

James R. Bettman

1

Jacob Jacoby

Legends in Consumer Behavior

Morris B. Holbrook

Russell W. Belk

Russell W. Belk

 

 

 

 

The Legends in Strategic Marketing series comprises various sets, each focused on the multiple ways in which a legend has contributed to the field of Strategic Marketing.

1

Rajan Varadarajan