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Focus Groups
A Practical Guide for Applied Research

Fifth Edition


280 pages | SAGE Publications, Inc

This updated edition of Krueger and Casey’s bestselling, practical book walks readers step by step through the “how-tos” of conducting focus group research. Using an engaging, straightforward writing style, the authors draw on their many years of hands-on experience in the field to cut through theory and offer practical guidance on every facet of the focus group process, including tips for avoiding problems and pitfalls. The Fifth Edition reflects the most recent research and technological innovations and includes new coverage on planning with analysis in mind; creating conversational questions that have the potential for producing unique and valuable insights; the art of hosting a focus group; common sense thinking about reporting; more efficient strategies for planning the study; and emerging areas of focus group research, such as conducting cross-cultural, international, and Internet focus groups.

 
PREFACE
 
ACKNOWLEDGEMENTS
 
1. Overview of Focus Groups
 
2. Planning The Focus Group Study
 
3. Developing a Questioning Route
 
4. Participants in a Focus Group
 
5. Moderating Skills
 
6. Analyzing Focus Group Results
 
7. Reporting
 
8. Focus Group Research
 
9. Focus Group Interviewing with Young People
 
10. International and Cross-Cultural Focus Group Interviewing
 
11. Telephone and Internet Focus Group Interviewing
 
12. Focus Group Interviewing Within the Organization
 
13. Modifications of Focus Groups
 
14. Answering Questions About the Quality of Focus Group Research

“Krueger and Casey’s book does a magnificent job of incorporating both theoretical and practical approaches to the study of focus groups. It is the only hands-on book which explores the process of focus group research.”

Theresa Carilli, Purdue University Calumet

"An excellent 'focused' book on focus groups – anyone who reads this book can pretty much kickstart their own focus group research."

Aditya Simha, University of Wisconsin - Whitewater

An excellent companion to my course; accordingly, it is currently on my "Recommended" reading list.

Mr DOUGLAS ANDERSON
Humanities Fine Arts Dept, Front Range Community College
February 17, 2015

This is an outstanding textbook that covers all aspects of Focus Groups thoroughly yet succinctly.

Dr Mary Ann Kluge
July 12, 2014

Sample Materials & Chapters

Chapter 5

Chapter 6


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Richard A. Krueger

Richard Krueger is professor emeritus at the University of Minnesota. He is an internationally recognized authority on the use of focus group interviewing within the public environment. For 25 years he served as evaluation leader for the University of Minnesota Extension Service followed by 10 years teaching graduate courses in program evaluation and research methodology. He is a former president of the American Evaluation Association and a member of the Qualitative Research Consultants Association. He holds a Ph.D. from the University of Minnesota.  In his spare time he repairs his motorcycle, swaps stories with friends, and shops... More About Author

Mary Anne Casey

Mary Anne Casey is an evaluator, writer, and teacher. She has been an evaluation consultant at the international, national, state, and local levels on topics relating to health, public policy, community development, agriculture, and the environment. Mary Anne has had the privilege of asking questions and listening, and the challenge of providing useful, enlightening results to clients. She relishes analysis and finding just the right way to convey what people have shared. She weaves the lessons she has learned into her work, her writing on focus group interviewing, and her teaching at the University of Minnesota, University of South... More About Author

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