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Focus Groups as Qualitative Research
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Focus Groups as Qualitative Research



October 1996 | 88 pages | SAGE Publications, Inc
The extensively revised edition of the bestselling Focus Groups as Qualitative Research continues to provide an excellent guide for researchers across the disciplines.

Reflecting the many changes that have occurred in the study of focus groups in recent years, the book begins with an updated introduction offering a discussion of current social science approaches to focus groups. Expanded coverage on the comparison of focus groups to individual interviews follows, and there is more material on the strengths and weaknesses of focus groups. The section on self-contained focus groups has also been expanded. Subsequent chapters have been revised to include examples from social scientists who have established their own practices and methodological research on focus groups. In conclusion the author offers future directions and references that take into account the explosive growth of focus groups as a research tool for all social scientists.

 
Introduction
 
Focus Groups as Qualitative Method
 
The Uses of Focus Groups
 
Planning and Research Design for Focus Groups
 
Conducting and Analyzing Focus Groups
 
Additional Possibilities
 
Conclusions

a fantastic guide for anyone who is using focus groups as a research method. it covers all the topics from technical set up of the focus group to reflective questions that may arise while using this particular methods.

Ms Irena Loveikaite
Department of Applied Arts, Waterford Institute of Technology
July 7, 2016

This text provides some excellent advice and structure for focus group methodology and analysis.

Miss Charlotte Brigden
Equine , Myerscough Colelge
June 25, 2015

I will recommend this book at supplemental reading for my student writing BA projects and MA theses.

Miss Matilde Jensen
ISEK, Aarhus School of Business
July 2, 2012

The book was well-written, easy to understand, and methodical in its approach. It is recommended for anyone planning a focus group who has no or limited previous experience.

Ms Karyn Ross
NATIONAL CENTRE FOR PROSTHETICS AND ORTHOTICS, Strathclyde University
May 15, 2012

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David L. Morgan

David L. Morgan is a professor emeritus in Department of Sociology at Portland State University. He is a sociological social psychologist, who is widely known for his work on focus groups, including his book, Focus Groups as Qualitative Research, and as coauthor of The Focus Group Kit. In addition, he has worked extensively on mixed methods, including a book for SAGE, Integrating Qualitative and Quantitative Methods. Most recently, he has published Essentials of Dyadic Interviewing for Routledge, and A New Era in Focus Group Research, co-edited, with Rosaline Barbour, for Palgrave. More About Author

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