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Flash Programming for the Social & Behavioral Sciences

Flash Programming for the Social & Behavioral Sciences
A Simple Guide to Sophisticated Online Surveys and Experiments

March 2012 | 184 pages | SAGE Publications, Inc

A companion website is available for this text

Adobe Flash is one of the most popular languages for animated web content, and recently social and behavioural scientists have started to take advantage of it to collect data online. This book is a unique, step-by-step guide to using Adobe Flash to develop experiments and other research tools. Each chapter presents a set of techniques required for one aspect of programming an experiment, with students following instructions in italics and working through the code included in the text. Most chapters end with an exercise to put the newly learned techniques into practice. No previous knowledge of programming is required, though general computer literacy is assumed. Basic programming principles are introduced throughout the book in the context of solutions to specific research problems.

How to use this book
Chapter 1. The Flash Interface
Chapter 2. ActionScript Basics
Chapter 3. Navigation
Chapter 4. Working with Text and Keystrokes
Chapter 5. Presenting and Storing Information in Arrays
Chapter 6. Questionnaire Tools
Chapter 7. Condition Assignment and Randomization
Chapter 8. Using Timers and Recording Reaction Time
Chapter 9. Saving Data
Chapter 10. Putting Your Program Online
Resources Index
Subject Index

“This text fills a need for accessible guides related to programming language and using Flash. Additionally, the examples and screenshots would act as a helpful reference for social science researchers.”

Nathan D. Martin
Arizona State University

"The text is well organized, easy to follow, and provides a nice summation at the end of every chapter that highlights what the student should have learned.”

Michelle C. Bligh
Claremont Graduate University

“The accessible accessible language, figures, and instructions are the key strengths of this text. The goals for each chapter (and the book as a whole) are clear and well-organized. The additional resources provided at the end are also helpful. This book is addressing a need in psychology research and anticipating the skills that many students will be called upon to use in their research.”

Melissa Birkett
Northern Arizona University

“Good attention to detail and care was taken to ensure that the code snippets are accurate. It reflects both current programming and current thinking in research design for the social sciences.”

Jennifer L. Callahan
University of North Texas

Yana Weinstein

Yana Weinstein (Ph.D.) received her undergraduate degree in Psychology from the University of Warwick, A Magistere of French Language and Civilization from the Sorbonne in Paris, and a Ph.D. in Psychology from University College London. In London, Dr. Weinstein worked with Dr. David Shanks in the area of cognition and false memory. Currently, she is a Post-Doc at Washington University in St. Louis, Missouri, where she is doing research with Roddy Roediger and Kathleen McDermott. She designed and wrote a course on Flash Programming for students at Washington University which was the impetus for this book. More About Author

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ISBN: 9781412996358

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