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Exploring Media Culture

Exploring Media Culture
A Guide

Volume: 22
Other Titles in:
Mass Communication

336 pages | SAGE Publications, Inc
This unique textbook provides a fresh interpretation of media analysis and cultural studies. Each chapter focuses on a particular aspect of American popular culture - including Hollywood cinema, presidential elections and the Super Bowl - to demystify complex concepts such as ritual, postmodernism and political economy. This use of popular culture texts, narratives and interpretations will enable readers to understand more about this important yet esoteric debate.

Exploring Media Culture synthesizes a wealth of current information and research and presents this in an engaging and accessible format.

`Exploring Media Culture is a beautifully written, intellectually challenging, and highly readable exploration of the mysteries of contemporary mass media and popular culture. Michael R Real does a masterful job of empowering his readers - teaching them how to make sense of everything from Madonna to postmodernism. Students will find this book - which deals with texts that many of them are familiar with - fascinating, and in some cases terrifying' - Arthur Asa Berger, San Fransisco State University

A Guidebook for Media Study

Culture, Media, and Identity
My Music

Ritual Participation
Towards an Ethnography of Fans, Hackers, and Jumpers

Reception Theory
Sex, Violence, and (Ms)Interpreting Madonna

Textual Analysis
Light against Darkness in Disney and Film Noir

`And the Winner Is... Hollywood!'

Gender Analysis
Patriarchy, Film Females, and The Piano

Historical/Ethical Interpretation
Reconstructing The Quiz Show Scandal

Postmodern Aesthetics
MTV, David Lynch, and the Olympics

Navajos and `Co-Authoring' Media Culture


Michael Real

Michael Real is a professor at Royal Roads University in Canada. Previously, he was Director of the E. W. Scripps School of Journalism at Ohio University and prior to that Director of the innovative School of Communication at San Diego State University, where he taught for twenty years. ... More About Author

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