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Evocative Coaching

Evocative Coaching
Transforming Schools One Conversation at a Time

2nd Edition

April 2020 | 264 pages | Corwin

Cultivate emotional intelligence and eliminate barriers to coaching success

Challenging times demand we change how we teach, and research shows that coaching is the best way to bring about robust change in instructional practice. The second edition of Evocative Coaching helps skillful coaches develop trust and unearth the values and fears that both motivate and block teachers from achieving all that they hope.

Using the LEAD (listen, emphasize, appreciate, and design) process, Evocative Coaches take a partnership role, ask questions, and co-create designs. This person-centered, no-fault, strengths-based model is grounded in adult learning theory and positive psychology and emphasizes the emotional intelligence needed to establish trust. The hands-on guide for coaching practitioners works with other coaching models and

·         is grounded in extensive research

·         includes real-life vignettes and sample dialogues that bring important principles to life

·         provides tools designed to invite reflection and help coaches continuously improve

With evocative coaching, educators can rise to new heights of ambition and ability and discover new solutions to the complex challenges they face.

About the Authors
Chapter 1: Introduction to Evocative Coaching
The Dynamic Dance of Evocative Coaching: LEAD

The Five Concerns of Coaching

The Power of Evocative Coaching

Coaching from a Variety of Roles

Key Points in This Chapter

Questions for Reflection and Discussion

Chapter 2: Coaching Presence
Lessons from a Horse Whisperer

Fostering Trust and Rapport

Holding the Coaching Space

Conveying Coaching Presence

Creative Energy Check-In

The First Coaching Session

Key Points in This Chapter

Questions for Reflection and Discussion

Loop 1: The No-Fault Turn
Chapter 3: Listen for Stories
The Power of Story

Evoking Teacher Stories

Attentive Listening

Imaginative Story Listening

Key Points in This Chapter

Questions for Reflection and Discussion

Chapter 4: Empathize for Connection
Understanding Empathy

Leading with Heart

The Language of Compassion

The Golden Sigh

Key Points in This Chapter

Questions for Reflection and Discussion

Loop 2: The Strengths-Building Turn
The Learning Brief

Chapter 5: Appreciate Strengths
The Principles of Appreciative Inquiry

SOAR—Illuminating the Best of What Is and What Might Be

Key Points in This Chapter

Questions for Reflection and Discussion

Chapter 6: Design-Thinking
Designing SMARTER Experiments

Choreographing the Coaching Dance

Key Points in This Chapter

Questions for Reflection and Discussion

Chapter 7: The Dynamic Flow of Change
Getting into Flow

Managing Clouds, Wind, and Thunder

Rolling with Resistance

Honoring Ambivalence

Exploring Culture Change

Getting out of the Way

Key Points in This Chapter

Questions for Reflection and Discussion

Chapter 8: The Reflective Coach
Hearing Our Own Story


Inquiring Into Our Own Professional Practice

Design Our Own Smarter Experiments

Professional Coaching Code of Ethics


Key Points in This Chapter

Questions for Reflection and Discussion

Appendix: Evocative Coaching Principles, Questions, and Reflections

"Evocative Coaching is a refreshing approach that will get many coaches excited. It dials down to the basic building block of the coaching process that sometimes gets forgotten - the construction of a trusting relationship between the coach and their learning partner.  It fosters positivity, amplifies current strengths, and focuses on human connection with a learning partner/coachee, which is a change from the data-crunching, nuts-and-bolts setup of some coaching styles.This is an approach that will help instructional coaches to re-focus and work on their interpersonal skills and the methods they use within their coaching sessions."

Mike Melie

"In Evocative Coachingthe authors model how a coach can stay completely respectful of a teacher while also continuing to find ways to support a teacher in experimenting with and implementing stronger practices. Using the LEAD Model, along with helpful sample coaching conversations and real-life vignettes, authors have created a logical and intuitive resource."

Kendra Hanzlik

"This book is a must read.  It is a must read because it shares wisdom and big heart of the authors.  Throughout the book they echo the sentiments of Emerson.. “to find the beauty in others; to leave the world a bit better whether by a healthy child, a garden patch, or a redeemed social condition.”

Jim Thompson

"Evocative Coaching presents the next level of coaching and speaks more to how to get a teacher to find the answers within themselves and provide the space for a teacher to explore while taking risks within their instructional practices."

Frank Chiki

Well structured and developed content that would be beneficial to coaching roles

Mr Craig Andrew Busby
Business Law, City of Oxford College
January 28, 2022

Megan Tschannen-Moran

Megan Tschannen-Moran (Ph.D., The Ohio State University) is a Professor of Educational Leadership at the William & Mary School of Education.  Inspired by her fourteen years of experience as the founder and principal of a school serving primarily low-income and minority students in a distressed neighborhood of Chicago, she is motivated to work at the intersection of theory and practice so that schools grow in their capacity to serve all students well. The coaching model presented in this book sits squarely at that intersection. Megan’s scholarly research focuses on relationships of trust in school settings and how these are... More About Author

Robert K. Tschannen-Moran

Bob Tschannen-Moran (M. Div., Yale University) served as the President of LifeTrek Coaching International and as CEO of the Center for School Transformation (  Bob is a past-President of the International Association of Coaching (  He trained a s a business and life coach through Coach U, CoachVille, FastTrack Coaching Academy, and Wellcoaches Corporation. He served on the faculty of the Wellcoaches Coach Training School and co-authored a Coaching Psychology Manual (2nd Ed) (2015) with Margaret Moore and Erika Jackson.  His work on Skills and Performance Coaching is... More About Author

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ISBN: 9781071805336

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