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Events Management
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Events Management
Principles and Practice

Third Edition


© 2017 | 448 pages | SAGE Publications Ltd

This book is not available as a print inspection copy. To download an e-version click here or for more information contact your local sales representative.

Events Management
provides an introductory overview of the fundamentals in managing events from conception to delivery, highlighting both the theoretical and operational aspects, to prepare students for a career in events management and hospitality.

Now in its Third Edition, the authors have included new chapters on Crowd Control and Crowd Dynamic; Expos, Conferences and Conventions; Brand Co-creation and Social Media, and have added new content on contemporary trends like the environmental and social impact of large scale events such as the Olympics.   

 

International case studies covering all manner of events are used throughout and include:

 

·         The impact of the London 2012 and Rio 2016 Olympic Games

·         Van Gogh Augmented Reality in Nuenen

·         Sands EXPO and Convention Center, Las Vegas

·         Glastonbury Music Festival

·         Lame Horse Night Club, Russia

·         The Leeds Caribbean Festival

PowerPoint slides and an Instructor Manual can be found online. 

Suitable for Events Management students at Undergraduate and Postgraduate level.

 
PART ONE: EVENTS CONCEPTS AND MANAGEMENT
 
Chapter 1: Introduction to Events Management
 
Chapter 2: Events Destinations and Management
 
Chapter 3: Event Entrepreneurship
 
Chapter 4: Human Resource Management
 
PART TWO: EVENTS FINANCE AND LAW
 
Chapter 5: Financial Management in the Events Industry
 
Chapter 6: Costing, Pricing and Capital in Events Industry
 
Chapter 7: Project Management and Financing
 
Chapter 8: Legal, Security, Safety and Risk Management
 
PART THREE: EVENTS MARKETING AND MEDIA
 
Chapter 9: Event Sponsorship
 
Chapter 10: Marketing Process, Communications and Public Relations
 
Chapter 11: Brand Co-creation and Social Media
 
Chapter 12: New Multimedia Technology for Events Organizers
 
PART FOUR: EVENTS PREPARATION AND OPERATION
 
Chapter 13: Events Assessing, Planning and Monitoring
 
Chapter 14: Event Logistics
 
Chapter 15: Event Production, Design and Lighting
 
Chapter 16: Crowd Control and Crowd Dynamic
 
PART FIVE: EVENTS TRENDS AND ISSUES
 
Chapter 17: Expos, Conferences and Conventions
 
Chapter 18: Sustainable Festivals and Events
 
Chapter 19: Long-Term Legacy and Impacts
 
Chapter 20: The Future of the Events Industry

Supplements

Click for online resources

Instructor online resources:

-        Instructors' Manual

-        PowerPoint Slides

An excellent events book that helps enhance knowledge and understanding of key academic and operational issues within the events industry including a number of contemporary issues such as event safety and security, marketing and finance.

Ms Jennifer Caroline Kaye
Edge Hotel School, Essex University
December 19, 2017

Sample Materials & Chapters

Chapter 19 - Long-term Legacy and Impacts


Preview this book

Razaq Raj

Paul Walters

Tahir Rashid

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ISBN: 9781473948280
£37.99 
ISBN: 9781473948273
£120.00