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Events Management

Events Management
Principles and Practice

Second Edition
Additional resources:

February 2013 | 400 pages | SAGE Publications Ltd

Electronic Inspection Copy available to instructors here

Praise for the previous edition:

'This is an excellent publication that correctly reviews the external environment associated with events, both in the context of the theoretical and operational' - Neil Robinson, Salford Business School, University of Salford, UK

The new edition of this popular accessible text gives students a thorough and contemporary grounding in both the fundamentals and strategic responsibilities of successful event management. Purposefully broad in scope, the text combines theory with practical knowledge and terminology, ensuring readers develop a flexible and commercially-acute skill set.

Topics covered range from law, marketing and finance to introductory guides to sound, lighting and multimedia equipment, providing students with the practical knowledge they need for a career in Events Management. Theory is brought to life in a range of case studies and examples throughout the text.

As well as updated examples and legislation, this edition introduces new chapters on:

  • Event entrepreneurship
  • Project management and financing
  • New Multimedia technology for events organisers
  • Sustainable festivals and events
  • Long term legacy and impacts
  • The future of the industry

An accompanying Companion Website provides students with discussion questions and video links. The website also provides an Instructor's Manual and PowerPoint slides for lecturers.

This text is an ideal resource for undergraduate students who are studying Events Management for the first time.

Visit the Companion Website at

Introduction to Events Management
Events Destinations and Management
Event Entrepreneurship
Human Resource Management
Financial Management in the Events Industry
Costing, Pricing and Capital in Events Industry
Project Management and Financing
Legal, Security, Safety and Risk Management
Event Sponsorship
Marketing Process, Communications and Public Relations
New Multimedia Technology for Events Organizers
Events Assessing, Planning and Monitoring
Event Logistics: An Integrated Approach
Event Production, Design and Lighting
Sustainable Festivals and Events
Long-Term Legacy and Impacts
The Future of the Events Industry


This is an essential book for students studying tourism and event planning. This book provides a detailed and well resourced discussion on factors that can influence events. A must for students

Mr Emmet McLoughlin
Marketing Department , Leisure and Tourism, Sligo Institute of Technology
March 7, 2016

insightful text into the world of event management. The authors have considered a broad range of the key aspects of event management. Useful text for students, practitioners and academics.

Ms Kelly Maguire
Business and Humanities, Sligo Institute of Technology
February 8, 2016

This book is a very good book.
Both students and lecturers have found this book useful.

Mrs Tawa Edwards
Year 0, Greenwich School of Management
March 13, 2015

This book is a very good one. Very detailed knowledge and very useful for both instructors and students. Unfortunately, it is not enough international (too many examples of UK event industry if we teach to non-UK students). This is the main reason why I recommend the book without promoting it as an essential reading.

Mr Mathieu Alemany Oliver
Marketing, Groupe ESC Troyes
January 29, 2015

This is an excellent text for any researcher or student. It is an essential text in anyone's library.

Mr Paul Matthews
Business Administration , University College Birmingham
December 22, 2014

The chapter on accounting was very good.

Dr Claudia Sima
School of Sport,Tourism and Outdoors, University of Central Lancashire
December 18, 2014

An excellent introduction to the subject and is now one of our core texts.

Mr Kevin Ridley
Creative Industries, Newcastle College
December 1, 2014

A practice guide to event management that stage one students are able to grasp and use with confidence

Mrs Tanya Bellingham
School of Tourism & Hospitality, Univ. of Plymouth
April 23, 2014

Concise, relevant and very pragmatic

Mr Matt Kirby
Performance, University College Falmouth
April 10, 2014

This is one of the more practical of the academic events management textbooks that I have come across and there has clearly been considerable effort to cite a range of relevant examples (often missing from other texts).

Dr Dan Knox
Bristol Business School, University of the West of England, Bristol
February 6, 2014

Sample Materials & Chapters

Chapter 1

Razaq Raj

Paul Walters

Tahir Rashid

Purchasing options

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ISBN: 9781446200728
£ 116.00