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Ethnographic Decision Tree Modeling
96 pages | SAGE Publications, Inc
Why do people in a certain group behave the way they do? And, more importantly, what specific criteria was used by the group in question? Ethnographic Decision Tree Modeling presents a practical method for answering these questions. From starting research to testing and verifying results, this handy volume takes you step-by-step through this unique research process.
Why Model How People Make Decisions
How to Model Simple `Do It; Don't Do It' Decisions
How to Test Decision Models
How Not to Do It
How to Build Multi-Stage Models
What's the Payoff