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Essentials of Business Research
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Essentials of Business Research
A Guide to Doing Your Research Project

Second Edition
  • Jonathan Wilson - Principal Lecturer in Marketing, Lord Ashcroft International Business School, Anglia Ruskin University


© 2017 | 376 pages | SAGE Texts

A must-have title for all business and management students, this is the perfect guide to achieving success in your research project. Written specifically for business students with an interactive approach, this bestselling, jargon-free textbook highlights each stage of the research process, guiding you through actionable steps and explicitly setting out how best to meet a supervisor’s expectations. Easy to navigate and full of practical advice, it shows you how to choose a topic and write a proposal, with easy-to-follow tips and detailed screenshots and diagrams. 

Key features: 

• ‘You’re the Supervisor’ sections—learn how to meet objectives

• Common questions and answers

• Examples from different types of international businesses

• Detailed guidance on software packages such as SPSS

• Illustrated case studies

• Annotated further reading

 

 
Preface
 
Acknowledgements
 
An Introduction to Business Research
 
Introduction
 
The meaning of research
 
Business research
 
Why research is important
 
Research in Action: The London Olympics 2012 logo
 
Key concepts of research
 
How business research links to the organization
 
Research skills
 
Research process
 
Differences between academic and organizational research
 
The role of the supervisor
 
Research in Action: Multi-strategy research
 
Summary and conclusion
 
Case study: The relevance of research methods classes
 
You’re the supervisor
 
Common questions and answers
 
References
 
Further reading
 
Developing a Research Topic
 
Introduction
 
Nature of your topic
 
What makes a good research topic?
 
How to develop research questions
 
How to develop aims and objectives
 
Theory, research questions and objectives
 
Case study
 
Research in Action: Are you happy?
 
Summary and conclusion
 
Case study: Turning a research topic into aims, objectives and questions
 
You’re the supervisor
 
Common questions and answers
 
References
 
Further reading
 
Conducting a Literature Review
 
Introduction
 
Nature of a literature review
 
Literature review process
 
Sources of literature
 
Critical review
 
Structure of a literature review
 
Research in Action: Conducting a systematic literature review
 
Summary and conclusion
 
Case study: Writing a successful literature review
 
You’re the supervisor
 
Common questions and answers
 
References
 
Further reading
 
Addressing Ethical Issues
 
Introduction
 
The nature of ethics
 
Why do I need to learn about ethics?
 
Ethical responsibilities to research stakeholders
 
Ethics across cultures
 
Ethical approval for research involving human subjects
 
Research in Action: Ethical issues and your employer
 
Summary and conclusion
 
Case study: Ethical issues prior to conducting research
 
You’re the supervisor
 
Common questions and answers
 
References
 
Further reading
 
Establishing a Research Design
 
Introduction
 
Nature of your research design
 
Types of research study
 
Types of research design
 
Testing the quality of research
 
The research proposal
 
Research in Action: The internationalization and brand development of Chinese firms
 
The relationship between research design and research strategy
 
Research in Action: Online branding – the case of McDonald’s
 
Summary and conclusion
 
Case study: Case analysis options
 
You’re the supervisor
 
Common questions and answers
 
References
 
Further reading
 
Primary Data Collection
 
Introduction
 
What are primary data?
 
Primary data collection options
 
Introduction to questionnaires and interviews
 
Interviews
 
Questionnaires
 
Research in Action
 
Observation
 
How to conduct fieldwork within your own organization
 
Cultural issues and data collection
 
Data collection using online methods
 
Case study: Samsung and SurveyMonkey
 
Triangulation of data collection
 
Your project supervisor and primary data collection
 
Research in action: British Airways plc
 
Summary and conclusion
 
Case study: Types of interview
 
You’re the supervisor
 
Common questions and answers
 
References
 
Further reading
 
Using Secondary Data
 
Introduction
 
What are secondary data?
 
Reasons for basing your research project entirely on secondary data
 
Business and secondary data
 
Reliance on the Internet as a secondary data source
 
The distinction between literature review and secondary data analysis
 
Classifying secondary data
 
The advantages of secondary data
 
The disadvantages of secondary data
 
The usage of foreign language sources
 
Evaluating secondary data
 
Presenting secondary data
 
Your project supervisor and secondary data
 
How to link primary and secondary data
 
Research in Action: Examining sources of secondary data
 
Summary and conclusion
 
Case study: Evaluating and presenting secondary data
 
You’re the supervisor
 
Common questions and answers
 
Reference
 
Further reading
 
Sampling
 
Introduction
 
Stages in the sampling process
 
Stage 1: Clearly define your target population
 
Stage 2: Select your sampling frame
 
Stage 3: Choose your sampling technique(s)
 
Stage 4: Determine your sample size
 
Stage 5: Collect your data
 
Stage 6: Assess your response rate
 
Research in Action: Innocent Drinks
 
Summary and conclusion
 
Case study
 
You’re the supervisor
 
Common questions and answers
 
References
 
Further reading
 
Analyzing Quantitative Data
 
Introduction
 
What is quantitative data analysis?
 
Preparing your data for analysis
 
Summarizing and presenting your data
 
Describing your data
 
Inferential statistics
 
How do I know which statistical tests to use?
 
Statistical software packages
 
Preparing your data for analysis using SPSS
 
Entering your data into SPSS
 
Producing descriptive statistics using SPSS
 
Producing charts using SPSS
 
Research in Action: Using descriptive statistics and hypothesis testing
 
Summary and conclusion
 
Case study: Flexible working – descriptive statistics
 
You’re the supervisor
 
Common questions and answers
 
References
 
Further reading
 
Analyzing Qualitative Data
 
Introduction
 
What is qualitative analysis?
 
Steps in qualitative analysis
 
Transcribing your data
 
Reading and generating categories, themes and patterns
 
Interpreting your findings
 
Approaches to qualitative analysis
 
Quantifying qualitative data: Content analysis
 
Which qualitative approach should I use to analyze my data?
 
Qualitative analytical software packages
 
Research in Action: Undertaking qualitative content analysis
 
Summary and conclusion
 
Case study: Corporate visions of Japan’s leading brands
 
You’re the supervisor
 
Common questions and answers
 
References
 
Further reading
 
Writing up and Presenting Your Research
 
Introduction
 
Where to start – writing up
 
Structure of a research project
 
What are the criteria for evaluating a research project?
 
Presenting your research project
 
Common errors found in student research projects
 
Writing up and your project supervisor
 
Research in Action: Writing an abstract
 
Summary and conclusion
 
Case study: Submitting a research project
 
You’re the supervisor
 
Common questions and answers
 
References
 
Further reading
 
Glossary
 
Index

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Jonathan Wilson

Dr Jonathan Wilson BA (Hons), PGCE, MA, MSc, DipM, FCIM, MPhil, PhD is Principal Lecturer and Head of Department of Marketing, Strategy and Enterprise at the Lord Ashcroft International Business School, Anglia Ruskin University, Cambridge. He is a Fellow of the Chartered Institute of Marketing and an experienced lecturer in research methods, and has supervised many undergraduate and postgraduate research projects. More About Author

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ISBN: 9789386062758
₹425.00