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Entrepreneurship Strategy

Entrepreneurship Strategy
Changing Patterns in New Venture Creation, Growth, and Reinvention

July 2012 | 424 pages | SAGE Publications, Inc
Entrepreneurship Strategy presents a framework for strategy in entrepreneurial organizations that incorporates new venture emergence, early growth, and reinvention and innovation in established ventures. The focus of the text is on entrepreneurial strategies that can be crafted and implemented within small and medium-sized organizations as these firms proceed through the stages of development. The unique approach of this book is its segmentation of entrepreneurship strategies across the life cycle of business growth. Most strategy texts present content that is segmented by the type or level of strategy (e.g. marketing, human resources, production strategies) rather than the changing pattern of strategic needs faced by the new venture.
Foreword by Paige Arnof-Fenn
Part I: Entrepreneurial Strategies for the Emerging Venture
1. Entrepreneurship and Strategy: A Framework for New Venture Development
Contemporary Entrepreneurship: Trends and Patterns

Entrepreneurship That Matters: Social Value Creation

The Role of Innovation in Entrepreneurship Strategy

Beyond Traits: Scripting Our Own Entrepreneurial Strategies

Whole Brain Thinking: An Introduction to Strategy for the Emerging Venture Using the 7-S Model

Summary of Chapter Objectives


2. Strategies for Opportunity Identification: The Creative Process
Creativity and Entrepreneurship: Turning Ideas Into New Venture Opportunities

Sources of Ideas for New Ventures

The Opportunity SEARCH

Building the Entrepreneurial Culture to Support Creativity and Innovation

Summary of Chapter Objectives

Notes and References

3. Strategies for Evaluating Opportunities: The Assessment Process
Opportunity Evaluation: Will the Idea for the New Venture Work?

Four Primary Areas for Assessment

Assessing the Feasibility of the New Venture Idea

Fourteen Questions to Ask Every Time

The Feasibility Analysis: Beginning the Evaluation Process

From KIC to OOPs: The Opportunity Organizational Proposal

Summary of Chapter Objectives

Notes and References

Appendix 3.1 Sources for Industry and Market Research

Appendix 3.2 Estimating Start-Up Expenses

4. Developing New Venture Strategy: Preparation and Launch
Strategic Planning and Entrepreneurship

Entrepreneurship and Strategic Management: The Creation of Wealth and Value

Creating the Strategic Vision: Articulating Need and Purpose

Values Creation: Developing Strategy in Good Company

Writing a Code of Ethics

Summary of Chapter Objectives

Notes and References

5. Market Entry: Positioning the Firm for Strategic Advantage
Designing Your Firm's Value Solution(s)

The Key Drivers Integral to Buyers’ Demands and Expectations Within Your Industry

Matrix Comparisons: Further Examining the Framework

Developing the Go-to-Market Strategy

The Strategic Plan Outline

Strategic Positioning: From SWOT to TOWS

Shifting the Focus of Strategy: Creating New Markets Versus Competing Directly

Summary of Chapter Objectives


Part II: Entrepreneurial Strategies for the Growing Venture
6. Financial Resource Capabilities
The Differences Between Debt and Equity Financing: Two Similar but Separate Audiences

Understanding the Financing Stages Along the Life Cycle of the Business

Further Descriptions on the Common Sources of Financing From a Debt Perspective

Preparing Your Information for the Lender

Equity Investors: Angel Investors and Venture Capital Firms

All Told, Why Entrepreneurs Don’t Get Funding

Summary of Chapter Objectives

Appendix A: Explanatory Term Sheet Sample

Appendix B: Due Diligence Checklist Table

Appendix C: Additional Guidelines For Presenting Your Business Plan


7. The Evolving Management Team
Up and Running: Managing the Growing Firm

Building an Advisory Board: Seeking Advice and Advisers

Boards of Directors: Corporate Governance Considerations

Forms of Ownership: Legal Structure of the Organization

Summary of Chapter Objectives

Note and References

8. Building Networks and Strategic Alliances
The Benefits and Outcomes of Creating and Sustaining Strategic Alliances

With Whom Should You Partner?

Understand the Value of Investing in the Social Capital That Can Drive Your Business

Summary of Chapter Objectives

Note and References

PART III: Entrepreneurial Strategies for Sustaining Growth in the Established Venture
9. Innovative Strategies for Entrepreneurial Growth
Strategies for Innovation: Incremental to Revolutionary Perspectives

Strategic Thinking: Ideas for Future Expansion

The Five Innovation Mistakes

Maintaining an Innovation-Friendly Environment in the Established Venture

Summary of Chapter Objectives

Notes and References

10. Strategies for the Growing Venture: Mergers, Acquisitions, Franchising, and Exit Strategies
Mergers and Acquisitions: Growth Strategies of Promise and Peril

Franchising: Growth Through Systems Creation

Exit Strategies for the Entrepreneurial Firm

Valuation of the Business

Summary of Chapter Objectives

Notes and References

11. Beyond the Strategic Entrepreneurial Model: Learning from Failure
The Other Side of Success: Rapid Growth

Solutions for Problems During Rapid Growth

Entrepreneurs and Failure: The Warning Signs

Learning From Failure

Summary of Chapter Objectives

Notes and References

About the Authors

"A complete book on entrepreneurial strategies with mini-business cases."

Charles Nahabedian
Fairleigh Dickinson University

"The “Strategy in Action” approach differentiates this work. I also appreciate the ethics references made throughout the chapters. This is how ethics should be taught, rather than in a course entitled Ethics. The authors pump life into the subject rather than academics. " 

Richard L. Smith
Iowa S

"Excellent explanation of perceptual mapping. Very effective means of determining the relative importance of key drivers within an industry or marketplace. Most impressive is the integration of content and example in a balanced manner that does not emphasize any particular industry or venture type."  <?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />

Jeffrey R. Alves
Wilkes University

"Business textbooks tend not to be the most stimulating reads, but a new one by two professors seeks to change that image. Entrepreneurship Strategy by Lisa K. Gundry and Jill R. Kickul offers lots of cases, checklists, sample documents, and suggestions. Case examples include well-known companies . . . In addition, there is understandable guidance on developing financial statements and marketing plans."

David E. Gumpert

<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" />"I really liked the use of the term “social capital” and the message that it should be viewed as an investment by the entrepreneur who needs to chart a matrix of sorts of connections and potential positive outcomes per connection. Also, the appendix on networking and organizational resources is absolutely super!"

George S.Vozikis
University of Tulsa

This book gives strategy its necessary place. Our course focuses on strategic entrepreneurship and is for students who have already had other entrepreneurship courses, so it was important to select one that did something real with strategy. Some other entrepreneurship books out there mention strategy in their titles but then fail to follow up with strong strategic content. This one is an improvement over those others. I hope the authors can write a new edition soon.

Dr Richard S Voss
Sorrell College of Business, Troy University
January 20, 2016

Excellent source of information for teachers and students

Mr Bertrand Gillett
Business Administration , Corozal Junior College
December 17, 2009

Sample Materials & Chapters

Chapter 1

Chapter 3

Chapter 5

Lisa Gundry

Lisa Gundry is Professor of Management in the Charles H. Kellstadt Graduate School of Business at DePaul University, where she teaches courses in Creativity in Business, Entrepreneurship & New Venture Management, and Entrepreneurship Strategy.  She is Director of the Leo V. Ryan Center for Creativity and Innovation at DePaul.  The Center offers programs on creative discovery and business innovation to the academic and business communities.   Dr. Gundry was awarded the Innovation in Business Education Award in 1997, by the American Assembly of Collegiate Schools of Business (AACSB) Mid-Continent East Association. She... More About Author

Jill Kickul

Jill Kickul is a professor of clinical entrepreneurship and research at the University of Southern California. Jill was formerly at NYU’s Stern School of Business as Director of Social Entrepreneurship and the Chair for the 30-course MBA specialization in social Innovation and Impact. She is the Founding Director of the Annual Conference on Social Entrepreneurship, the largest academic conference in the field. She has published more than 100 articles in leading entrepreneurship and management journals and her bestselling book, Understanding Social Entrepreneurship has been adopted in over 80 universities. Jill is the Editor of the Social... More About Author

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