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Entrepreneurship - International Student Edition
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Entrepreneurship - International Student Edition
The Practice and Mindset

Third Edition


February 2024 | 600 pages | SAGE Publications, Inc

Entrepreneurship: The Practice and Mindset catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions to get feedback, experiment, and move ideas forward. They will walk away from this text with the entrepreneurial mindset, skillset, and toolset that can be applied to startups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey and teaches them crucial life skills

 
Chapter 1: Practicing Entrepreneurship
 
Chapter 2: Activating an Entrepreneurial Mindset
 
Chapter 3: Creating and Recognizing New Opportunities
 
Chapter 4: Using Design Thinking
 
Chapter 5: Building Business Models
 
Chapter 6: Developing Your Customers
 
Chapter 7: Testing and Experimenting With New Ideas
 
Chapter 8: Developing Networks and Building Teams
 
Chapter 9: Creating Revenue Models
 
Chapter 10: Planning for Entrepreneurs
 
Chapter 11: Anticipating Failure
 
Chapter 12: Bootstrapping and Crowdfunding for Resources
 
Chapter 13: Financing for Startups
 
Chapter 14: Navigating Legal and IP Issues
 
Chapter 15: Engaging Customers Through Marketing
 
Chapter 16: Supporting Social Entrepreneurship

Heidi Marie Neck

Heidi M. Neck, PhD, is a Babson College professor and the Jeffry A. Timmons Professor of Entrepreneurial Studies. She has taught entrepreneurship at the undergraduate, MBA, and executive levels. She is the academic director of the Babson Academy, a dedicated unit within Babson that inspires change in the way universities, specifically their faculty and students, teach and learn entrepreneurship. The Babson Academy builds on Neck’s work starting the Babson Collaborative, a global institutional membership organization for colleges and universities seeking to increase their capability and capacity in entrepreneurship education, and her... More About Author

Christopher P. Neck

Dr. Christopher P. Neck is currently a Professor of Management at Arizona State University, where he held the title “University Master Teacher.” From 1994 to 2009, he was part of the Pamplin College of Business faculty at Virginia Tech. He received his Ph.D. in Management from Arizona State University and his M.B.A. from Louisiana State University. Neck is author and/or coauthor of thirty books including Self-Leadership: The Definitive Guide to Personal Excellence (1st Edition, 2017, Sage Publishers; 2nd Edition, 2019); Get a Kick Out of Life: Expect the Best of Your Body, Mind, and Soul at Any Age (2017, Clovercroft Publishing); Fit To... More About Author

Emma L. Murray

Emma L. Murray completed a bachelor of arts degree in English and Spanish at University College Dublin (UCD) in County Dublin, Ireland. This was followed by a higher diploma (Hdip) in business studies and information technology at the Michael Smurfit Graduate School of Business in County Dublin, Ireland. Following her studies, she spent nearly a decade in investment banking before becoming a full-time writer and author. As a writer, she has worked on numerous texts, including business and economics, self-help, and psychology. Within the field of higher education, she worked with Dr. Christopher P. Neck and Dr. Jeffery D. Houghton on... More About Author

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ISBN: 9781071942260
$197.00