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Entrepreneurial Management in Small Firms
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Entrepreneurial Management in Small Firms

First Edition


November 2009 | 272 pages | SAGE Publications Ltd

This original and exciting new text examines the crucial role of innovation and entrepreneurship in achieving growth and ongoing success in the small business sector.

Key Features

  • Examines the processes by which small businesses identify new opportunities, evolve appropriate marketing strategies, develop new products/services, and successfully launch these into the market
  • Includes a chapter dedicated to social entrepreneurship and family firms
  • Explores issues of Ethics and Corporate Social Responsibility
  • Packed with supporting "real world" case studies including Apple's iPod, Facebook and YouTube to illustrate how entrepreneurial firms succeed
  • Offers learning features including learning aims, summaries, points for discussion, and further reading
  • Provides a companion website with instructors' manual and PowerPoint slides and access to full-text journal articles for students

Entrepreneurial Management in Small Business will prove a practical and engaging read for all higher-level undergraduate and postgraduate students on entrepreneurship courses, and those with an interest in the broader SME, enterprise and small business management fields.

 
Entrepreneurs
 
Planning
 
Opportunity Research
 
Growth, Chasms and Money
 
Market Assessment
 
Internal Capability
 
Strategy and Culture
 
Entrepreneurial Innovation
 
Entrepreneurial Promotion
 
Pricing and Distribution
 
Family and Social Entrepreneurship
 
21st Century Entrepreneurs

This is a reasonably sound text and it addresses many of the core principles of the subject. However,compared with other tets in this area of entrepreneurship, this particular text does lack sufficient in depth cases.

Professor David Lal
Aberdeen Business School, Robert Gordon University
September 21, 2010

An excellent book due to the ease of understanding and the simple logical text which makes this a very usefull tool for teaching

Mr Patrick Mates
Please select your department, Waterford Institute of Technology
September 14, 2010

This book will add depth to the reading undertaken by students on this module.

Dr Michael Taylor
Dept of Business, Management & Market, Leeds Trinity and All Saints
July 7, 2010

This is a good overview book - but many of the cases relate to large business scenarios rather than small ones. Also, the emphasis is on Norther American firms.

Hence why this is recommended rather than essential.

Mrs Ruth Smith
Design, Central Lancashire University
February 23, 2010
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Preview this book

Sample Materials & Chapters

Chapter One

Chapter Two


Ian Chaston

Ian Chaston is a Professor at the University of Auckland Business School in New Zealand. His primary role is assisting the further development of the School’s Centre for Innovation and Entrepreneurship. He is also a Visiting Professor at RMIT in Vietnam. Ian is the founder of Netboard (www.netboard.biz) which offers free online training in IT and interpersonal skills to assist students and young job seekers enhance their employability skills. Research interests include entrepreneurship, online marketing and small business management.  More About Author

Also available as a South Asia Edition.

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ISBN: 9781848600256
£ 42.99

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