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Encyclopedia of Sports Management and Marketing
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Encyclopedia of Sports Management and Marketing

Four Volume Set
Edited by:
  • Linda E. Swayne - University of North Carolina, Charlotte, USA
  • Mark Dodds - State University of New York, Cortland, USA, State University of New York, USA


© 2011 | 1 960 pages | SAGE Publications, Inc
There is currently no comprehensive reference work bringing both sports management and sports marketing all together in one place. This encyclopedia is designed to fill this gap in the literature.

On the management side, it introduces principles and procedures of economics, budgeting and finance, leadership, governance, communication, business law and ethics, and human resource practices, all in the sports context. On the marketing side it explores two broad streams: marketing of sport and sport-related products and using sport as a platform for marketing non-sports products, as seen in celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament.

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Linda E. Swayne

Linda Swayne (Ph.D., University of North Texas) joined the University of North Carolina-Charlotte faculty in 1981, where she is now chair of the Marketing Department. She has served as president of the Charlotte Chapter of the American Marketing Association, Southern Marketing Association and Southwestern Federation of Administrative Disciplines. Dr. Swayne has written eleven textbooks. Her co-authored textbook, Strategic Management of Health Care Organizations, is in its fourth edition. She has published over 25 journal articles and scholarly papers and 30 case studies. Dr. Swayne was editor of the Case Research Journal from 1998 to 2001.... More About Author

Mark A. Dodds

Mark Dodds is an Associate Professor teaching sport marketing and sport law at the State University of New York, College at Cortland. He holds a J.D. from Marquette University Law School, a M.B.A. with a sport management concentration from Robert Morris University and a B.S. in Marketing Management from Syracuse University. While at MULS, he earned a Sport Law Certificate from the National Sport Law Institute. His research area is focused on legal issues of sport, the use of sport in civic engagement, sponsorship activation and sport brand equity creation and has publish articles in journals such as: Marquette Sports Law Review, The... More About Author

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ISBN: 9781412973823
$845.00 

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