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Encyclopedia of New Venture Management
Edited by:
- Matthew R. Marvel - Western Kentucky University, USA
Other Titles in:
Small Business/Entrepreneurship
Small Business/Entrepreneurship
July 2012 | 544 pages | SAGE Publications, Inc
New venture management requires all the skills obtained within the typical MBA programme, and more. New ventures are often launched into highly dynamic environments characterized by rapid technological change, inherent unpredictability and an uncertain cash flow. Such ventures often require rapid growth to succeed. While new ventures offer those who initiate them a high degree of independence, excitement, and potential for great reward, they also bring high risk, stress and greater potential for failure. Thus, it takes a special set of skills, techniques, and temperament to succeed. These skills, along with the potential risks and rewards and environmental settings and characteristics, are explored in the Encyclopedia of New Venture Management.
"This new, uncomplicated encyclopedia will be a useful addition to collections serving a small business or an MBA studies population."
Choice
"Since the academic study of entrepreneurship is relatively new to business education, this is a much-needed general reference to accompany the quickly expanding body of literature related to new venture management. Recommended for libraries that serve high school students and undergraduates studying entrepreneurship and related fields."
Library Journal
