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Employing Qualitative Methods in the Private Sector

Employing Qualitative Methods in the Private Sector

June 1998 | 232 pages | SAGE Publications, Inc
Each year, academic institutions produce thousands of social science graduates, skilled in applied social research - many more than can be absorbed into the teaching profession. In this volume, Marilyn Mitchell provides information often left out of the social science curriculum - how and where can social scientists put their skills to use in the private sector?

The book outlines some of the basic private sector research settings, and then provides clear and sensible advice on how to rename skills and market most effectively to the business community. Mitchell, herself employed in the private sector, also examines project and business management.

Private Sector Research Settings
Renaming Your Skills
Business Activities That Require Research
Marketing Yourself to the Private Sector
Project Management
Business Management

Marilyn Lee Mitchell

Marilyn L. Mitchell is a cultural anthropologist with extensive experience in quantitative and qualitative research design, interviewing techniques, cultural analysis, survey development, sampling, and forecasting. She works as an independent researcher and as an associate of Gray Insight, for clients that have included dozens of Fortune 500 companies, educational institutions, government agencies, and nonprofit organizations in the United States and nearly 100 other countries. She has lectured on social science research and related topics at University of California, Los Angeles , University of Southern California, San Francisco State... More About Author

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SAGE Research Methods is a research methods tool created to help researchers, faculty and students with their research projects. SAGE Research Methods links over 175,000 pages of SAGE’s renowned book, journal and reference content with truly advanced search and discovery tools. Researchers can explore methods concepts to help them design research projects, understand particular methods or identify a new method, conduct their research, and write up their findings. Since SAGE Research Methods focuses on methodology rather than disciplines, it can be used across the social sciences, health sciences, and more.