Effective Crisis Communication
Moving From Crisis to Opportunity
- Robert R. Ulmer - University of Nevada, Las Vegas, Nevada, USA, University of Arkansas at Little Rock, USA
- Timothy L. Sellnow - University of Central Florida, USA
- Matthew W. Seeger - Wayne State University, USA
In this fully updated Fifth Edition, three of today’s most respected crisis/risk communication scholars provide the latest theory, practice, and innovative approaches for handling crisis. This acclaimed book presents the discourse of renewal as a theory to manage crises effectively. The book provides in-depth case studies that highlight successes and failures in dealing with core issues of crisis leadership, managing uncertainty, communicating effectively, understanding risk, promoting communication ethics, enabling organizational learning, and producing renewing responses to crisis. Unlike other crisis communication texts, this book answers the question, “What now?” and explains how organizations can and should emerge from crisis. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities for overcoming a crisis.
I am familiar with previous editions and have had success using them. Updates to this edition are just-in-time plus the scholarship and expert practice infused throughout this edition are instructive for student understanding and application. Practical case studies, theories, best practices, and definitions are rigorous without being overwhelming. It's the perfect complement to teaching and a credible "crisis engagement manual".
Sample Materials & Chapters
Chapter 1: Defining Crisis Communication
Chapter 2: Understanding Crisis Communication Theory and Practice