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Effective Crisis Communication

Effective Crisis Communication
Moving From Crisis to Opportunity

Fifth Edition

September 2022 | 264 pages | SAGE Publications, Inc

In this fully updated Fifth Edition, three of today’s most respected crisis/risk communication scholars provide the latest theory, practice, and innovative approaches for handling crisis. This acclaimed book presents the discourse of renewal as a theory to manage crises effectively. The book provides in-depth case studies that highlight successes and failures in dealing with core issues of crisis leadership, managing uncertainty, communicating effectively, understanding risk, promoting communication ethics, enabling organizational learning, and producing renewing responses to crisis. Unlike other crisis communication texts, this book answers the question, “What now?” and explains how organizations can and should emerge from crisis. Authors Robert R. Ulmer, Timothy L. Sellnow, and Matthew W. Seeger provide guidelines for taking the many challenges that crises present and turning those challenges into opportunities for overcoming a crisis.


Part I • The Conceptual Foundation
Chapter 1•Defining Crisis Communication
Chapter 2•Understanding Crisis Communication Theory and Practice
Part II•The Lessons and Practical Application
Chapter 3•Lessons on Effective Crisis Communication
Chapter 4•Applying the Lessons to Produce Effective Crisis Communication
Chapter 5•Lessons on Managing Crisis Uncertainty Effectively
Chapter 6•Applying the Lessons for Managing Crisis Uncertainty Effectively
Chapter 7•Lessons on Effective Crisis Leadership
Chapter 8•Applying the Lessons for Developing Effective Crisis Leadership
Part III•The Opportunities
Chapter 9•Learning Through Failure
Chapter 10•Risk Communication
Chapter 11•Responding to the Ethical Demands of Crisis
Chapter 12•Facilitating Renewal Through Effective Crisis Communication

I am familiar with previous editions and have had success using them. Updates to this edition are just-in-time plus the scholarship and expert practice infused throughout this edition are instructive for student understanding and application. Practical case studies, theories, best practices, and definitions are rigorous without being overwhelming. It's the perfect complement to teaching and a credible "crisis engagement manual".

Dr Melvin Gupton
Communications, Penn St Univ Abington College
December 7, 2023

Robert R. Ulmer

Robert R. Ulmer is professor of Communication Studies and dean of the Greenspun College of Urban Affairs at the University of Nevada, Las Vegas. The Greenspun College of Urban Affairs’ mission is to create unique solutions to support community resiliency. His teaching, research, and advisory roles focus on producing effective risk and crisis communication through renewal, growth, and transformation. His current work involves creating transdisciplinary research solutions and engaging public/private partnerships to develop crisis-prepared and response-capable communities and organizations. Recently, the Greenspun College of Urban Affairs... More About Author

Timothy L. Sellnow

Timothy L. Sellnow is a professor of strategic communication in the Nicholson School of Communication and Media at the University of Central Florida in Orlando. Dr. Sellnow’s research focuses on instructional risk and crisis communication to diverse publics, and strategic communication for crisis management and risk mitigation in government, organizational, and health settings. He has conducted funded research for the Department of Homeland Security, the United States Department of Agriculture, the Centers for Disease Control and Prevention, the Environmental Protection Agency, the United States Geological Survey, and the World Health... More About Author

Matthew W. Seeger

Matthew W. Seeger is currently professor of communication and co-director of the Center for Emerging Infectious Diseases at Wayne State University. Dr. Seeger’s research concerns crisis and risk communication, health promotion and communication, crisis response and agency coordination, the role of media—including new media—crisis and communication ethics, failure of complex systems, and post-crisis resilience and renewal. He has worked with the U.S. Centers for Disease Control and Prevention for more than a decade. He is a member of the World Health Organization Guidelines Development Group for Emergency Risk Communication. He has... More About Author

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ISBN: 9781071852392