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Doing Visual Ethnography

Doing Visual Ethnography

Second Edition

240 pages | SAGE Publications Ltd
Following the success of the First Edition, this fully revised and updated Second Edition of Doing Visual Ethnography explores the use and potential of photography, video, and hypermedia in ethnographic and social research. It offers a reflexive approach to theoretical, methodological, practical, and ethical issues of using these media now that they are increasingly being incorporated into field research.

Author Sarah Pink adopts the viewpoint that visual research methods should be rooted in a critical understanding of local and academic visual cultures, the visual media, and technologies being used and the ethical issues they raise. The book demonstrates that these new challenges that shape ethnographic knowledge can be met by understanding the reflexivity and experience through which visual and ethnographic materials are produced and interpreted.

New to the Second Edition:
  • General updating of figures, terminology, and literature to bring the book up-to-date with recent innovations in theory, practice, and technology
  • Annotated reading lists added to each chapter to guide the reader to further literature
  • Completely rewritten chapter on digital technology to ensure the text is in line with the latest developments in technology and methodological thinking

Drawing from her own experiences of using photography, video, and hypermedia in research, as well as the work of others, the author follows the research process from project design, planning and implementing and practicing fieldwork to analysis and representation, suggesting how visual images and technologies can be combined to form an integrated process throughout the different stages of research.

Doing Visual Ethnography, Second Edition is an excellent resource for students of sociology, anthropology, cultural studies, media studies, and those doing ethnographic and qualitative research. It also provides valuable reading for researchers and postgraduates.
The Visual in Ethnography
Photography, Video, Cultures and Individuals

Planning and Practising 'Visual Methods'
Appropriate Uses and Ethical Issues

Photography in Ethnographic Research
Video in Ethnographic Research
Classifying and Interpreting Photographic and Video Materials
Ethnographic Photography and Printed Text
Video in Ethnographic Representation
Ethnographic Hypermedia Representation

A great addition to our recommended reading list. Especially part II - 'Producing knowledge' is useful for our students who are new to this kind of ethnographic research.

Ms Marianne Hoeyen
Department of Education, Aarhus University
July 3, 2013

A great book to add to my recommended reading list for undergraduate research methods students. It is clear, easy to follow, and provides a detailed insight into alternative qualitative methods.

Mr Hassan Khalil
Sport & Exercise Science & Sports Ther, Hertfordshire University
November 6, 2012

An excellent, readable, succinct and indispensible guide for visual methods in ethnography.

Mr Steven Wright
Division for Health Research, Lancaster University
October 10, 2012

will be a great addition to my level 5 semester two unit - sarah Pink texts are used already in this unit and this will give much needed support to students thinking of working in this way

Ms Donna` Bevan
Journalism , Southampton Solent University
May 21, 2012

Good reference on Visual Ethnographic research with interesting discussion topics on the history of those methodologies, good insights and fulfilled with loads of examples compiled by one of the most active authors in nowadays, Sarah Pink.
I would only suggest that in a next edition it could present a deeper update on the examples and experiences she is showing us, as some of them are a bit old and the nowadays paradigm of participatory media is calling for some readings on how to use this methodologies in research projects within those decentralized environments.
Nevertheless, this type of research methodology is very useful for research on, through and for Design. I will definitely use it to guide my students in the research they have to do within their practical projects whether they explore more the Graphics, Photography, Vídeo or Multimedia areas.

Mr Daniel Brandao
Design Grafico, IPCA - Instituto Politécnico do Cávado e do Ave
February 14, 2012

This is a book that adds a different scope to qualitative research. Perhaps the 21st century ground breaking methods for sociological researchers a must read book.

Dr Seidu Salifu
Teacher Training, NESCOT
October 6, 2011

Informative textbook, which highlights theoretical debates and plenty of uses well chosen case studies. The book raises some interesting and pertinent questions about the nature research.

Dr Annette Jorgensen
School of Arts, Dublin Business School
July 1, 2011

A very practical and approachable read for students at postgraduate level or in the final year of their undergraduate study.

Dr Andres Coca-Stefaniak
Marketing , London College of Communication
October 20, 2009

New to the 2nd edition:

  • Updating of figures, terminology and literature
  • Annotated reading lists added to each chapter
  • A completely rewritten chapter on digital technology

Preview this book

Sample Materials & Chapters


Chapter One

Sarah Pink

Sarah Pink is Professor of Design and Emerging Technologies, Founding Director of the Emerging Technologies Research Lab at Monash University Australia and Associate Director of Monash Energy Institute. She is International Guest Professor at Halmstad University in Sweden, Adjunct Distinguished Professor at RMIT University Australia, where she was previously Director of the Digital Ethnography Research Centre. She is also Visiting Professor in the Design School and Fellow of the Institute of Advanced Studies at Loughborough University, where she was formerly Professor of Social Sciences. Sarah is a Fellow of the Academy of the Social... More About Author

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