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Doing Research in the Real World
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Doing Research in the Real World

Sixth Edition
Additional resources:
Online Resources
November 2025 | 976 pages | SAGE Publications Ltd
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If your focus is real world research, this book will provide you with an easy-to-follow, step-by-step guide to planning, delivering, and communicating it successfully. Allowing you to see research in action, this book uses real-world case studies from a wide range of disciplines and global markets, encouraging you to apply best practice to your own work. There is step-by-step guidance on quantitative, qualitative and mixed research methods to introduce you to the intricacies of real world research.

The sixth edition:

·  Integrates digital and face-to-face methods to reflect a changing world;

·  Provides the reality of methods and not just the theories behind them;

·  Discusses a wider range of assessment in both live and digital settings fully preparing you for your studies. 

Accompanied online by a wealth of handpicked tools and resources to help you avoid common pitfalls and learn key skills, this complete guide is still the definitive research companion for you.

 
1 Introduction
 
Part A Principles and Planning for Research
 
2 Theoretical Perspectives and Research Methodologies
 
3 Selecting and Planning Research Proposals and Projects
 
4 Research Ethics
 
5 Searching, Critically Reviewing and Using the Literature
 
Part B Research Methodology
 
6 Quantitative Research Design
 
7 Qualitative Research Design
 
8 Mixed Methods Research Design
 
9 Sampling Strategies
 
10 Designing Descriptive and Analytical Surveys
 
11 Designing Case Studies
 
12 Designing Evaluations
 
13 Action Research and Change
 
Part C Data Collection Methods
 
14 Questionnaires and Surveys
 
15 Interviewing
 
16 Non-Participant Observation
 
17 Ethnography and Participant Observation
 
18 Focus Groups
 
19 Unobtrusive Measures
 
20 Visual Research Methods
 
21 Digital Research Methods
 
22 Secondary Data and Research
 
Part D Analysis and Report Writing
 
23 Data management by Eric A. Jensen
 
24 Getting Started Using SPSS
 
25 Analysing and Presenting Quantitative Data
 
26 Getting Started Using NVivo
 
27 Analysing and Presenting Qualitative Data
 
28 Writing Up the Research
 
29 Preparing for Presentations and Vivas

Supplements

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David E. Gray

David Gray was Professor of Leadership and Organisational Behaviour at the University of Greenwich. His research interests, and publication record, included research methods, management learning (particularly coaching and mentoring), professional identity, action learning, reflective learning, management learning in SMEs and the factors that contribute to SME success. He published books and articles on research methods, organizational learning, and coaching and mentoring. David led a number of EU-funded research programmes including one examining the impact of coaching on the resilience of unemployed managers in their job-searching... More About Author

Eric A. Jensen

Eric Jensen is an Associate Professor in the Department of Sociology at the University of Warwick. He has two main research specialisms: Public engagement, and media. He also contributes to the development of impact evaluation methodology and social change theory. His research on the impacts of public engagement cuts across a wide range of settings, from zoos to conservation training programmes to museums. More About Author

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