Doing Focus Groups
- Rosaline Barbour - Open University, UK, Barbour Workshops Ltd, UK
Qualitative Research Kit
Focus groups are a popular method for collecting qualitative data in the social sciences. Doing Focus Groups provides a concise, practical introduction to planning and organizing successful focus groups. Barbour discusses the advantages and limitations of using group discussion and demonstrates effective methods for collecting and analyzing data. This is a perfect how-to introduction to getting the most out of your focus group research.