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Doing Business Research

Doing Business Research
A Guide to Theory and Practice

  • Nick Lee - Warwick Business School, UK
  • Ian Lings - Queensland University of Technology, Australia

448 pages | SAGE Publications Ltd

`This is a gem of a book from two of the outstanding management researchers of their generation. Easy to read and entertaining, yet rigorous and comprehensive in its approach, this book will be adopted as an essential aid for students undertaking final year projects, masters dissertations, and as a primer for doctoral researchers' - Professor Graham Hooley, Aston University

For anyone involved in developing a research project, this textbook provides an integrated, accessible and humorous account that explains why research methods are the way they are and how they do what they do.

Unrivalled in its nature Doing Business Research addresses the research project as a whole and provides:

- essential detail of philosophical and theoretical matters that are crucial to conceptualising the nature of methodology

- a pragmatic guide to why things are important and how they are important

- a huge range of things to consider that the reader can use to develop their research project further

- a resource book, providing extensive suggested reading to help the researcher do their research.

This book doesn't just show you the 'basics' - it will ultimately empower you to place a magnifying glass on all elements of your research.

What Is Research and Why Would Anyone Want To Do It?
The Scientific Approach to Research
The Interpretive Approach to Research
Reviewing Existing Literature
Theory, Conceptualisation and Hypotheses
Concepts, Constructs and Measurement
The Process of Measure Development
Research Design
Collecting Qualitative Data
Qualitative Data Analysis
Collecting Quantitative Data
How and Why Statistics Work
Quantitative Data Analysis I
Quantitative Data Analysis II
Mixing Methods and Paradigmatic Incommensurability
Writing and Talking about Your Work

Very nice motivational text as well as being correct and rigorous - fresh alternative from Saunders or Bryman or O'Gorman

Mr Richard David Kenyon
Accounting, Aston University
November 6, 2020

It is a good additional material given its focus on business research.

Mr Ricardo Azambuja
Management , Grenoble Graduate School of Business
April 1, 2016

An excellent text. This is a must read for students undertaking research methods modules across the full range of business management programmes, Lee & Lings provide an interactive text which brings research methods to life, covering the key aspects methodology and methods.

Mr Alan Johnston
York St John Business School, York St John University
February 8, 2014

A good text that provides students with the structure and knowledge to deliver a successful business research project.

Mr Philip Cragg
HE Business & Management, Calderdale College
August 10, 2012

The textbook is well written with excellent discussions on the scientific and the interpretive approaches to conducting research. Business students often stumble when asked about their methodological framework. This text should definitely help!

Dr Aaron Van Klyton
International Business and Economics, Greenwich University
June 20, 2012

I am in total agreement with the precis on the back cover, 'this is not just another book about research.' Lee & Lings have not just rehashed old material, they have produced an up to date, pragmatic and hands-on research manual. It contains an excellent mix of theory and practice and in doing so meets the needs of taught and research students.

Mr Paul Matthews
Business Administration , B'ham College of Food, Tourism & Creative Studies
September 20, 2011

Ideal for both undergraduate and postgraduate students. It provides an overview of the research methods. Am sure this text book will find an essential place on every desk, study room of students, lectures and all those students who wish to delve deeper into Business research methods.

Dr Denis Hyams-Ssekasi
Business School, University Campus Oldham
June 30, 2011

The distributor in Korea could not get this book. Therefore, I had to adopt another text.

Dr Jens Graff
International Business Faculty, Solbridge International School of Business
May 25, 2011

Still reviewing texts

Dr Dave Conrad
Business Admin Acct Mis Dept, Augsburg College
May 4, 2011

A useful guide to help students through the fog of business research.

Michael Wynn-Williams
The Business School, Greenwich University
March 1, 2011

Sample Materials & Chapters

Chapter One

Chapter Two

Nick Lee

Nick Lee is Professor of Sales and Management Science at Loughborough University's School of Business Economics, Editor in Chief of The European Journal of Marketing, and was featured in The Times as 'one of the 15 scientists whose work will shape the future'.  More About Author

Ian Lings