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Doing Business in Emerging Markets

Doing Business in Emerging Markets

Third Edition

April 2021 | 368 pages | SAGE Publications Ltd
Written by leading scholars, this new third edition provides readers with a comprehensive and authoritative examination of emerging markets across the globe.

Fully updated in light of the COVID-19 pandemic and other recent macro drivers, the authors present analytical frameworks, tools and best practice insights to help readers develop a critical understanding of the growth economies presented within the book, alongside their common characteristics, evolution, and significance in the global economy.

Making use of original cases encompassing countries including Brazil, China, Russia, Thailand, Turkey and Uzbekistan, the authors explore the unique challenges and opportunities for emerging markets throughout the world today, including the rising middle class, partnering, and negotiation techniques. 

This text is essential reading for international business students, researchers and practitioners focused on business in emerging markets.
Part One: Foundation Concepts
Chapter 1: Emerging Markets - Setting the Stage
Chapter 2: What is an Emerging Market?
Chapter 3: Pathways to Economic Transformation: Common Characteristics of Emerging Markets
Cases for Part One

Hydrola: A French Company’s Expansion into Emerging Markets
The Brazilian Little way of Doing Business
Cilek – An Emerging Market Company Goes Global
The Janus Face of China’s Engagement in Africa – Stakeholder Perspectives
Part Two: Potential of Emerging Markets
Chapter 4: What Makes Emerging Markets Attractive?
Chapter 5: Assessing Market Potential of Emerging Markets
Cases for Part Two

ATOM – An Italian Family Firm Operating in Brazil
Lenovo – The Global Challenger from an Emerging Market
Chery Goes to Brazil – Challenges for an Automaker in an Emerging Economy
Starbucks in Russia – Challenges and Opportunities in an Emerging Market
Part Three: Managing in Emerging Markets
Chapter 6: Managing Operations in Emerging Markets
Chapter 7: Negotiations and Conflict Management in Emerging Markets
Chapter 8: A Bright -- if Uneven-- Future for Emerging Markets
Cases for Part Three

1MORE - A Late-Mover Headphone Maker in China
Can a Guerilla Sit Wherever It Wants? Best Buy Goes to Turkey
Bottled Water Industry in Uzbekistan: Multinational and Local Firms
Stora Enso – Corporate Reputation in an Emerging Market
An Expatriate Management Experience in Thailand

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S Tamer Cavusgil

S. Tamer Cavusgil currently serves as Fuller E. Callaway Professorial Chair and Executive Director, Center for International Business Education and Research (CIBER), J. Mack Robinson College of Business, Georgia State University, Atlanta, U.S.A. A trustee of Sabanci University in Istanbul, Turkey, Tamer is also a visiting professor at Leeds University Business School, U.K., and The University of South Australia Business School. Professor Cavusgil has been mentoring students, executives, and educators in international business for the past four decades. A native of Turkey, his professional work with the International Trade Center (WTO) has... More About Author

Pervez N. Ghauri

Pervez N. Ghauri completed his PhD at Uppsala University (Sweden) where he also taught for several years. Over the years he has worked at Manchester Business School and King’s College London in UK. Currently Pervez is Professor of International Business at University of Birmingham (UK). Pervez is the Editor-in-Chief of the International Business Review (IBR) and Consulting Editor for Journal of International Business Studies (JIBS). He is a Fellow for both the European International Business Academy (EIBA) and the Academy of International Business (AIB), where he was also Vice President during the period 2008 and 2010. Pervez has published... More About Author

Leigh Anne Liu

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