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Doing Business in Emerging Markets
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Doing Business in Emerging Markets

Second Edition


November 2012 | 416 pages | SAGE Publications Ltd

Electronic Inspection Copy available for instructors here

"A very timely book for students and managers related to business opportunities and risks inherent in emerging markets. Written by some of the foremost experts in international business, it is a comprehensive, practical and highly readable book."

Jagdish N. Sheth, Charles H. Kellstadt Professor of Marketing, Goizueta Business School, Emory University, Atlanta, US

 

There are many texts available on International Business, but only a few provide a comprehensive coverage of emerging markets, which now play a major role in global business and therefore require deeper study and analysis.

This accessible and engaging text focuses solely on these markets and provides extensive coverage. BRICs and other major emerging markets are examined in-depth. Prominent topics regarding emerging markets such as effects of globalization, rise of disposable income, urbanization, economic reforms, new opportunities as well as characteristics of multinationals and domestic firms within such markets are discussed. Real life examples, detailed data and graphs provide a comprehensive framework for a thorough understanding.

This fully revised and updated edition reflects the current issues, changes, challenges and opportunities facing businesses in emerging markets, including entry and negotiation processes, as well as risks and strategies.

The text is accompanied by a companion website which includes full text articles for each chapter, answers to end of chapter questions, and detailed chapter slides for tutors.

This text is essential reading for advanced undergraduate and postgraduate students studying international business and emerging markets as well as practitioners who want to increase their understanding of such markets.

 Visit the Companion Webiste at www.sagepub.co.uk/cavusgil

S. Tamer Cavusgil is Fuller E. Callaway Professorial Chair and Executive Director, CIBER, at Georgia State University, U.S Pervez N. Ghauri is a Professor of International Business at King's College London, UK Ayse A. Akcal is a Research Associate in International Business at King's College London, UK

 
An Overview of Emerging Markets
 
Political, Legal and Cultural Framework in Emerging Markets
 
Economic Environment in Emerging Markets
 
Opportunities and Trends in Emerging Markets
 
Companies From Emerging Markets
 
Analysis of Selected Emerging Markets
 
Entry Modes and Strategies
 
The Negotiation Process and Strategies in International Business
 
Negotiations and Building Relationships in Emerging Markets
 
Assessing Risks and Opportunities in Emerging Markets

Supplements

'This book is the ultimate companion for everyone interested in how to do business in emerging markets. With half of the globe's population living there, emerging economies contribute more to the world GDP than advanced nations and grow at a much faster pace. Having shaped and witnessed Turkey's transformation from import substitution to a liberal, export-oriented economy myself, I am fully conscious of the enormous potential as markets, traders, producers and even investors. Still, foreign companies actively engaging in emerging markets have to be aware of the political, legal, cultural and economic risks which their investments might entail. The attentive reader of this book will, however be perfectly prepared for a most profitable step into the future of growth' -
Mesut Yilmaz

Former Prime Minister of Turkey


'A very timely book for students and managers related to business opportunities and risks inherent in emerging markets. Written by some of the foremost experts in international business, it is a comprehensive, practical and highly readable book' -
Jagdish N. Sheth, Charles H. Kellstadt Professor of Marketing
Goizueta Business School, Emory University, Atlanta, US


'The book is an excellent overview...[it] serves to remind us that understanding business on a global level involves factors which are hugely important, including "political stability, efficient institutions and good governance"'

Roger Bell
Lecturer in Cross-Cultural Management, ESADE

As Emerging Markets are the current and future growth markets, it is essential for students to gain insights into the subject matter as part of their international management education. This book is a good supplementary reading for non-specialized international management courses.

Mr Sebastian Fuchs
Business Administration , University of Geneva
January 19, 2016

Emerging Markets are the current and future growth markets. Therfore, it is essential for students to gain insights into the subject matter as part of their international management education.

Mr Sebastian Fuchs
Business Administration , University of Geneva
January 19, 2016

This is essential texbook for the module, as it covers a wide range of issues in emerging markets

Dr Collins Osei
Business School, Edinburgh Napier University
February 18, 2015

Lot of valuable information but not attractive to use as a students textbook.

Dr Birgit Burboeck
International Business, Fh Joanneum
February 4, 2015

The book is very useful for understanding business opportunities and challenges in emerging economies. Recommended reading for undergraduate students studying international business subjects.

Dr Natalia Yakovleva
Surrey Business school, Surrey University
January 27, 2015

A easy to access introductory guide

Ms LB Begum
Department of Management & IT, University of Wales, Trinity St David
August 14, 2014

complements other books adopted especially those on the enterpreneurship pathway.

Dr Mo Willan
BUSINESS, HULT INTERNATIONAL BUSINESS SCHOOL
August 13, 2014

I adopted it as essential reading

Professor Brigitta Herrmann
Globalization, Development Policies and Ethics, Cologne Business School, CBS
July 28, 2014

Sample Materials & Chapters

Chapter One


Preview this book

S Tamer Cavusgil

S. Tamer Cavusgil is Fuller E. Callaway Professorial Chair and Executive Director, CIBER, Georgia State University, Atlanta, GA.Tamer specializes in the internationalization of the firm, global strategy, emerging markets, and buyer-seller relationships in cross-border business. Tamer’s professional career spans teaching, research and administrative responsibilities in international business at Michigan State University, Bradley University, University of Wisconsin, and the Middle East Technical University (Turkey). Tamer has authored more than a dozen books and over 190 refereed journal articles. His work is among the most cited... More About Author

Pervez N. Ghauri

Pervez N. Ghauri earned his PhD from Uppsala University in Sweden where he also taught for several years. He has been Professor at Manchester Business School and King’s College London and presently is Professor of International Business at the University of Birmingham, UK. Pervez has published extensively in journals such as the Journal of International Business Studies, Journal of World Business, Journal of Organizational Behavior, International Marketing Review, and Journal of Business Research. He is the Editor in Chief for the International Business Review. More About Author

Ayse A Akcal

Ayse A. Akcal Ayse A. Akcal is a Research Associate at King’s College, London. Ayse completed her undergraduate degree at Yale University, USA, as a double major in Economics and Philosophy in 2000. Prior to her academic career, Ayse worked as an auditor in Andersan, Istanbul, a financial analyst at Finansbank (Holland) N.V. and as a manager in the risk analysis unit of Citigroup, Istanbul. Ayse has a MBA from Imperial College, UK and is a PhD candidate at King's College, London. Her research focuses on determinants of firm performance, firm capabilities, and internationalization and her PhD is centered on the analysis of emerging market... More About Author

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