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Doing Business in Asia

Doing Business in Asia

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September 2020 | 312 pages | SAGE Publications Ltd
From the author of Doing Business in Europe (SAGE, 2018), Gabriele Suder has teamed up with Sumati Varma based in India, and Terence Tsai from China to bring this comprehensive solution for Asian business teaching and learning. The book offers a highly productive mix of international business and marketing theory, and is packed with pedagogical tools to engage and develop understanding, including two full-length corporate case studies per chapter.

This is a unique volume covering the most relevant topics of Asia-focused business and management practice spanning from cross-cultural management to supply chain resilience to market entry and expansion strategy, and much more. 

Specifically designed to meet the needs of Postgraduate, MBA and those taking part in Executive Education programmes, this exciting learning experience will prepare Asia's leaders of the future.
Chapter 1: An Introduction to Doing Business in Asia
Chapter 2: International Business Strategy: Asia
Chapter 3: Location Decisions and Market Expansion in Asia
Chapter 4: Market Access Conditions and Regional Integration
Chapter 5: Modes of Entry and Investment for Asia
Chapter 6: Asia's Glabal Value Chain Participation
Chapter 7: Diversity and Cultures: Further Considerations & Conclusion


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Lecturer resources

  • PowerPoint Slides
  • Test Bank

Student resources

  • MCQs
  • Online readings
  • Web links

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Gabriele Suder

Prof. Gabriele Suder is director of the International CEO Forum and professorial fellow at The University of Melbourne. She is an active member of the Centre for Asian Business and Economics (CABE) and the EU Centre on Shared Complex Challenges. After a career in France, China, and the United States, Gabriele served as director, international relations at The University of Melbourne, as its university-wide leader of international institutional and government relations on a global level, and is expert at the OECD (Services Competitiveness), the EU, JETRO, and for the Australian Government (Commonwealth and State level). She is vice... More About Author

Terence Tsai

Sumati Varma