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Doing Business in Asia

Doing Business in Asia

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October 2020 | 312 pages | SAGE Publications Ltd
From the author of Doing Business in Europe (SAGE, 2018), Gabriele Suder has teamed up with Sumati Varma based in India, and Terence Tsai from China to bring this comprehensive solution for Asian business teaching and learning. The book offers a highly productive mix of international business and marketing theory, and is packed with pedagogical tools to engage and develop understanding, including two full-length corporate case studies per chapter.

This is a unique volume covering the most relevant topics of Asia-focused business and management practice spanning from cross-cultural management to supply chain resilience to market entry and expansion strategy, and much more. 

Specifically designed to meet the needs of Postgraduate, MBA and those taking part in Executive Education programmes, this exciting learning experience will prepare Asia's leaders of the future.
Chapter 1: An Introduction to Doing Business in Asia
Chapter 2: International Business Strategy: Asia
Chapter 3: Location Decisions and Market Expansion in Asia
Chapter 4: Market Access Conditions and Regional Integration
Chapter 5: Modes of Entry and Investment for Asia
Chapter 6: Asia's Global Value Chain Participation
Chapter 7: Diversity and Cultures: Further Considerations & Conclusion


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Lecturer resources

  • PowerPoint Slides
  • Test Bank
  • Case Study teaching notes

Student resources

  • MCQs
  • Discussion questions
  • Online readings
  • Web links

Sensible advice pitched at the right level for first year higher education in my institution. This book can be integrated into a wide variety of types of business modules to encourage students to specifically tailor their proposals to Asian markets

Miss Lynda Fitzwater
Marketing, University for the Creative Arts
March 26, 2021

Gabriele Suder

Professor Gabriele Suder is a business advisor, a Professor and distinguished, awardwinning, highly prolific author with more than 50 peer-reviewed scholarly journal articles and 12 international business and strategy books. In addition to this book, they include International Business, Doing Business in Europe (Sage Publications, three editions), The Routledge Companion to European Business and a book series on the impact of terrorism on internationalization (Edward Elgar Publications). In addition to her own publications, she has co-authored and co-edited several books, always across countries and time-zones: Effective international... More About Author

Terence Tsai

Dr Terence Tsai is an Associate Professor at the China Europe International Business School (CEIBS) who has extensive teaching, research and working experience including at the University of Cambridge in the UK, the University of Western Ontario in Canada, and the Chinese University of Hong Kong in Hong Kong SAR, People’s Republic of China (PRC), and Shanghai Jiaotong University in PRC. His areas of teaching and research include Chinese management, international business, strategic management, strategic business simulation, cross-cultural management, organization theory, foundations of management and environmental management and... More About Author

Sumati Varma

Dr Sumati Varma is an Associate Professor at the Department of Commerce, University of Delhi. She has 30 years’ experience of undergraduate and postgraduate teaching, including positions as visiting faculty at leading business schools in India such as the Faculty of Management Studies (FMS), the Delhi School of Economics and the Department of Financial Studies, Delhi University, for their MBA programmes.Sumati was awarded the prestigious International Visitor Leadership Program (IVLP) fellowship in 2011 by the US Department of State for her contribution to curriculum development for the first ever programme on ‘American Studies for Indian... More About Author

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ISBN: 9781526494498
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