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Digital Transformation Strategies
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Digital Transformation Strategies
Theory and Practice

  • Srinivas R. Pingali - Professor of Practice, Indian Institute of Management, Udaipur
  • Shankar Prakash - Professor of Practice, Indian Institute of Management, Udaipur
  • Jyothi R. Korem - Former Managing Director, Technology Strategy and Advisory practice, Accenture


August 2021 | 332 pages | SAGE Texts
This textbook offers a unique combination of theory, practical applications and case studies on digital transformation strategies.

Digital transformation is the process of changing conventional business models enabled by digital technologies. This involves strategically deploying digital technologies to create differential value of an organization. Digital transformation encompasses strategy changes, business model innovation, product and process innovation, and organizational innovation, all wrapped in a layer of newer technologies.

This textbook helps define transformation and digitalization and contrasts them with digitization and automation. The book also presents a comprehensive digital strategy framework and describes each of its elements through several examples and exhibits. It provides useful insights into industry-specific cases, suggests detailed templates for digital implementation, and describes the risks in execution of digitalization and potential mitigation strategies. 

Key Features:

• Covers all the key aspects of digital transformation required to build a career in consulting and implementation of digital strategy in business

• Cases and examples from multiple industrial sectors to aid understanding of real-life practices and implementation of digital transformation

• Structured in a reader-friendly manner to engage students, instructors, and junior and mid-level executives

• Assumes no prior understanding of strategy, product development or process innovation 
 
Preface
 
Acknowledgements
 
Introduction to Digital Strategies
 
Strategic Management
 
Process and Product Innovation
 
Business Model Innovation
 
Leadership and People
 
Digital Technologies I
 
Digital Technologies II
 
Composite Technologies
 
Platform Strategies
 
Digital Use Cases
 
Digital Supply Chains
 
Digital Marketing
 
Implementing Digital Technologies
 
Case Study Dhanashree Agro: Transforming a “Farmer First” model
 
Index

Srinivas R. Pingali

Srinivas R. Pingali is a Professor of Practice at the Indian Institute of Management Udaipur, India. He has close to 30 years of varied experience in product development and innovation, sales and marketing, market research and business operations in multinationals and entrepreneurial companies. He has never held a role that existed before he created it.His areas of expertise include strategy, digital transformation and innovation. His research focus is on the intersection of digital transformation, traditional businesses including SMEs and emerging markets. Professor Pingali is a regular speaker on platform-based services, innovation and... More About Author

Shankar Prakash

Shankar Prakash is a business transformation professional with 20 years of experience, spanning IT service operations, digital operations and supply chain, digital transformation and, service automation. He has worked with IBM for over 11 years and prior to that, has a diverse work experience including with Ernst & Young, Wipro and Brakes India.He is a Professor of Practice at the Indian Institute of Management Udaipur. He teaches courses in digital technologies, artificial intelligence and IoT to MBA students. He is currently pursuing doctoral level research in digital transformation and future of work at the Indian School of Business... More About Author

Jyothi R. Korem

Jyothi R. Korem was previously Managing Director of Technology Strategy and Advisory Practice with Accenture. She has more than 25 years of experience in leading technology-led business transformation engagements across various industries in different parts of the world. She has led more than 40 business transformation engagements including a billion-dollar transformation programme for a public service organization. She worked closely with CXOs in various industries across geographies during her years of experience covering the IT services value chain from transformation to outsourcing.She brings unique perspective to digital... More About Author

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ISBN: 9789391370336
₹595.00