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Developing Questions for Focus Groups
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Developing Questions for Focus Groups


Volume: 3
Other Titles in:
Focus Group Research

July 1997 | 128 pages | SAGE Publications, Inc
Asking the right questions is critical in focus group interviewing. This book describes a practical process for identifying powerful themes and then offers an easy-to-understand strategy for translating those themes into questions. Richard Krueger suggests ways of categorizing, phrasing and sequencing focus group questions. Going beyond material presented in his earlier books, Krueger shares ideas for questions that get participants actively involved in the focus group interview. For example, asking participants to make lists, make report cards, sort pictures, draw, cut and paste, or participate in a mini-debate. The results of these activities not only yield insightful information but are also interesting and fun. This book helps make the process of developing good questions easier by outlining a process and offering many examples.
 
PART ONE: THINKING ABOUT QUESTIONS
 
Guiding Principles of Asking Questions
 
The Topic Guide Versus the Questioning Route
 
How and Where to Begin
Sequence for Developing Questions

 
 
PART TWO: THE ART AND MECHANICS OF ASKING GOOD QUESTIONS
 
Categories of Questions
 
Phrasing the Questions
 
Sequencing the Questions
 
Probes, Follow-Ups, and Unplanned Questions
 
Know the Limits
 
Changing Questions
The Importance of Consistency

 
 
Pilot Testing and Reviewing the Plan
 
PART THREE: QUESTIONS THAT ENGAGE PARTICIPANTS
 
Listing, Rating, and Choosing Questions
 
Projective Questions
 
Group Activities

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Richard A. Krueger

Richard Krueger is professor emeritus at the University of Minnesota. He is an internationally recognized authority on the use of focus group interviewing within the public environment. For 25 years he served as evaluation leader for the University of Minnesota Extension Service followed by 10 years teaching graduate courses in program evaluation and research methodology. He is a former president of the American Evaluation Association and a member of the Qualitative Research Consultants Association. He holds a Ph.D. from the University of Minnesota.  In his spare time he repairs his motorcycle, swaps stories with friends, and shops... More About Author

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ISBN: 9780761908197
$60.00 

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