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Designing Research Questionnaires for Business and Management Students
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Designing Research Questionnaires for Business and Management Students



February 2015 | 184 pages | SAGE Publications Ltd
In Designing Research Questionnaires, Yuksel Ekinci guides you through origins, types of questionnaire, basic components, types of questions and properties of measurement scales, how to design a questionnaire, sequence of questions, layout decisions and pilot testing, examples and strengths and limitations.

Ideal for Business and Management students reading for a Master’s degree, each book in the series may also serve as reference books for doctoral students and faculty members interested in the method.

Part of SAGE’s Mastering Business Research Methods Series, conceived and edited by Bill Lee, Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in-depth and practical guidance on using a chosen method of data collection or analysis.
 
Introduction
 
Chapter 1: Understanding Research Questionnaires
 
Chapter 2: Basic Components of Research Questionnaires
 
Chapter 3: Conducting Research with Questionnaires
 
Chapter 4: Examples of Research Questionnaires
 
Conclusions
Glossary

 
Index

 

95 percent of our students do a survey research and 'Designing Research Questionnaires for Business and Management Students' has proved to be a useful supplement for their research project.

Professor Femi Odebiyi
Business Administration , Lithuanian Christian College
May 6, 2016

Fairly good book. Thank you.

Professor Ewald Mittelstaedt
Engineering and Business Managment, South Westphalia University of Applied Sciences
April 19, 2015

Nice book, but too specific.

Dr Dick Heinhuis
Informatics Institute, University of Amsterdam
April 16, 2015

Excellent guide for students - shows in a straightforward manner the skill in designing a good questionnaire, the purpose of a questionnaire, and how it should be structured.

Mr Joe Fitzgerald
School of Business, Institute of Business & Technology
March 25, 2015

It is practical guide with pertinent information
It is simple but complete, pointing the most important aspects.

Professor Luis Andrade
Gestão, Universidade Europeia
March 11, 2015

Looks as though my students will love the way this book looks at research.

Mr Mike Kershaw
Management , Knowsley Community College
February 26, 2015

Additional reading material for students

Dr Joseph Vella
Marketing , University of Malta
September 4, 2015

The book introduces a more easier and skilful way of designing and preparing questionnaires for the respondence.
We requested PITSE BOOKSHOP within the University to order 20 copies.

Dr JOHN FRANCIS AGWA-EJON
Quality and Operation Management, University of Johannesburg
September 6, 2015

A practical guide with step by step explanation for questionnaire design.
It also addresses several examples very well conceived.

Professor Alvaro Lopes Dias
Management, Instituto Superior de Gestão
September 29, 2015

Very practical book, I recommended this to my students that are going to do a survey for their thesis research

Dr Koen van der Kooy
International Business and Management, Hogeschool Rotterdam
November 23, 2015

Yuksel Ekinci

Yuksel Ekinci is Professor of Marketing in the Henley Business School at the University of Reading. He teaches courses in research methods and global marketing management. Yuksel is an active researcher. His principal areas of research have been the theory testing and scale development in the areas of service quality, consumer satisfaction and branding. He co-authored a book on scale development, authored book chapters and more than fifty peer reviewed journal articles some of which were appeared in the Journal of Business Research, the European Journal of Marketing, the Journal of Marketing Management, the Service Industries Journal,... More About Author

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