Share
Designing and Managing a Research Project
Second Edition
- Michael Jay Polonsky - Deakin University, Australia
- David Scott Waller - University of Technology, Sydney, Australia
Other Titles in:
Research Methods for Business & Management
Research Methods for Business & Management
September 2010 | 296 pages | SAGE South Asia
A research guide designed for today’s business student
This practical, step-by-step guide shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The book is divided into sections on preparing and planning the project, undertaking the research, and communicating the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. Unique to this book is the inclusion of chapters on topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis.
New to this Edition
- Expanded coverage of the planning stage in Chapter 6, “Planning the research Project,” provides examples, web resources, and discussions of practical issues such as costing and resources
- Chapter 5,”Ethical Considerations,” now includes discussion of online research and technology to help students understand the ethical issues associated with their research project.
Key Features
- Students are asked to work through a hypothetical project (a case study on establishing a new campus restaurant) to hep them identify the issues that they will need to consider in their own research
- End-of-chapter questions assist students in considering the advantages and disadvantages of a particular approach to their project
An Instructor Teaching Site at www.sagepub.com/polonskyinstr2e includes PowerPoint slides, guidance on using the end-of-chapter questions, sample answers for the case questions, and teaching tips.
This guide is ideal for supporting undergraduate research projects in business and management, as well as MBA assignments and other graduate classes in applied fields such as public administration and health care administration.
This practical, step-by-step guide shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The book is divided into sections on preparing and planning the project, undertaking the research, and communicating the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. Unique to this book is the inclusion of chapters on topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis.
New to this Edition
- Expanded coverage of the planning stage in Chapter 6, “Planning the research Project,” provides examples, web resources, and discussions of practical issues such as costing and resources
- Chapter 5,”Ethical Considerations,” now includes discussion of online research and technology to help students understand the ethical issues associated with their research project.
Key Features
- Students are asked to work through a hypothetical project (a case study on establishing a new campus restaurant) to hep them identify the issues that they will need to consider in their own research
- End-of-chapter questions assist students in considering the advantages and disadvantages of a particular approach to their project
An Instructor Teaching Site at www.sagepub.com/polonskyinstr2e includes PowerPoint slides, guidance on using the end-of-chapter questions, sample answers for the case questions, and teaching tips.
This guide is ideal for supporting undergraduate research projects in business and management, as well as MBA assignments and other graduate classes in applied fields such as public administration and health care administration.
Preface
I: THE FOUNDATIONS
Introduction
Choosing a Topic
The Role of the Supervisor
Group Dynamics and the Role of Conflict
Ethical Considerations
II: UNDERTAKING THE RESEARCH
Planning the Research Project
Literature Review
Data Gathering
Qualitative Data Analysis
Quantitative Data Analysis
Establishing Recommendations
III: COMMUNICATING THE RESULTS
Presenting the Results
Writing the Report
Oral Presentations
Concluding Remarks
Index