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Designing and Managing a Research Project
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Designing and Managing a Research Project

Second Edition


September 2010 | 296 pages | SAGE South Asia
A research guide designed for today’s business student 

This practical, step-by-step guide shows business students how to successfully conduct a research project, from choosing the topic to presenting the results. The book is divided into sections on preparing and planning the project, undertaking the research, and communicating the results. The authors have applied their many years of experience in supervising student projects to provide examples of actual research problems and to offer practical solutions. Unique to this book is the inclusion of chapters on topics such as supervision, group work and ethics, and both qualitative and quantitative data analysis.

New to this Edition

- Expanded coverage of the planning stage in Chapter 6, “Planning the research Project,” provides examples, web resources, and discussions of practical issues such as costing and resources
- Chapter 5,”Ethical Considerations,” now includes discussion of online research and technology to help students understand the ethical issues associated with their research project.

Key Features

- Students are asked to work through a hypothetical project (a case study on establishing a new campus restaurant) to hep them identify the issues that they will need to consider in their own research
- End-of-chapter questions assist students in considering the advantages and disadvantages of a particular approach to their project

An Instructor Teaching Site at www.sagepub.com/polonskyinstr2e includes PowerPoint slides, guidance on using the end-of-chapter questions, sample answers for the case questions, and teaching tips.

This guide is ideal for supporting undergraduate research projects in business and management, as well as MBA assignments and other graduate classes in applied fields such as public administration and health care administration.
 
Preface
 
I: THE FOUNDATIONS
 
Introduction
 
Choosing a Topic
 
The Role of the Supervisor
 
Group Dynamics and the Role of Conflict
 
Ethical Considerations
 
II: UNDERTAKING THE RESEARCH
 
Planning the Research Project
 
Literature Review
 
Data Gathering
 
Qualitative Data Analysis
 
Quantitative Data Analysis
 
Establishing Recommendations
 
III: COMMUNICATING THE RESULTS
 
Presenting the Results
 
Writing the Report
 
Oral Presentations
 
Concluding Remarks
 
Index

Michael Polonsky

Michael Jay Polonsky is an Alfred Deakin Professor and Chair in the Department of Marketing in Deakin Business School. He received his PhD from the Australian Catholic University in 1999. Michael has taught at a number of Australian Universities, as well as into their international programs in China, Malaysia and Singapore. He specialises in teaching business marketing, marketing strategy, and environmental marketing. His research focuses on blood donation, environmental, social and ethical issues in marketing and management, and stakeholder theory. He has published over 135 journal articles in over 70 different academic journals, as well... More About Author

David S. Waller

David S. Waller (Ph.D) is a Senior Lecturer in Marketing at the University of Technology Sydney, Australia. David was born and raised in Sydney and, after working in the banking and film industries, taught at a number of universities in Australia, including the University of Newcastle, the University of New South Wales, and Charles Sturt University. David has a Bachelor of Arts from the University of Sydney, a Master of Commerce from the University of New South Wales, and a Ph.D from the University of Newcastle. His research interests include advertising agencies, agency– client relationships, controversial advertising, international... More About Author

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ISBN: 9788132105770
₹695.00