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Deregulation and Competition

Deregulation and Competition
Lessons from the Airline Industry

First Edition

September 2007 | 348 pages | SAGE Response
This thought-provoking book chronicles the evolution of the airline industry and explains what lies ahead for airlines across the globe. Taking the US airline industry as an in-depth case study, the authors present compelling evidence on how the paradigm shift that is taking place in the airline industry is linked to the big-bang approach to deregulation.

There are lessons to be learned from the US, as Europe and Asia undergo airline deregulation from a public policy as well as a corporate perspective. This book also addresses the crucial question of what will happen to the airlines that are in turmoil. In addition to the comprehensive analysis of the airline industry’s evolution, the authors draw from extant theory as well as from their own research to predict and explain which airlines are likely to fly high and which are likely to face `turbulence` in the domestic and international markets. The downfall of legacy carriers and rise of discount carriers is analyzed in detail. Intended for a broader audience tha airline and management professionals this book would be of interest to managers and business executives of other industries, entrepreneurs, policy-makers, academics, business students and airline travellers in general.
Flight Plan for Deregulation
Lost Opportunities
Development of Fortress Hubs
Predatory Pricing
Pacific Southwest Airlines: The First Large Discount Airline
Southwest Airlines: Deregulation's Biggest Success Story
The Resurrection of Frontier Airlines
Airtran Airways: Overcoming Tragedy to Become an Industry Leader
Jetblue Airways: The First Luxury Discount Airline
Ryanair Leads the Growth of Discounters in Europe
Big Response to First Discount Airlines in Asia
The Rise and Fall of The Major Airlines from 1995-2004
Growth of Discount Airlines
Recommendations for Successful Airline Deregulation

Deregulation and Competition chronicles the evolution of the airline industry and explains what lies ahead. The authors give evidence of how the paradigm shift that is taking place in the industry is linked to the big-bang approach to deregulation.

The Financial Express

Fred C Allvine

Fred C Allvine is Professor Emeritus, Georgia Institute of Technology. He has authored and co-authored several books including a marketing textbook and two books on competition in the oil industry. He has also been a consultant to the Department of Justice and state regulatory bodies. More About Author

Can Uslay

Ashutosh Dixit

Jagdish N. Sheth

Jagdish N. Sheth, Ph.D., is the Charles H. Kellstadt Professor of Marketing at Emory University, Goizueta Business School. He is known nationally and internationally for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy, and geopolitical analysis. When he joined Emory’s faculty in 1991, Professor Sheth had nearly 30 years of combined experience in marketing from the University of Southern California, the University of Illinois, Columbia University, and Massachusetts Institute of Technology. ... More About Author

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ISBN: 9789352809028

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