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Cultural Metaphors
Readings, Research Translations, and Commentary

Edited by:

Martin J. Gannon - California State University, San Marcos, USA

Other Titles in:
Cultural Studies | International Business & Management | Organizational Culture

August 2000 | 272 pages | SAGE Publications, Inc

This book provides an exploration of the use of metaphor, particularly the cultural metaphor of a nation. A nation's cultural metaphor is shown to be any institution, phenomenon, or activity with which all or most citizens closely identify. Together with theoretical chapters, case studies cover the United States, Italy, Bali, and East Asia. The book concludes with a description of specific uses of cultural metaphors or metaphorical applications.

PART ONE: METAPHORS AS CRITICAL AND NECESSARY

George Lakoff and Mark Johnson

Metaphors We Live By

Andrew Ortony

Why Metaphors Are Necessary and Not Just Nice

PART TWO: CONCEPTUAL FRAMEWORKS FOR CULTURAL METAPHORS

Edward Hall's Multiple Metaphors

Research Translation and Extension

Geert Hofstede and Michael Harris Bond

The Confucius Connection

From Cultural Roots to Economic Growth

The Work of Geery Hofstede

Commentary

Basic Types of Human Relations, Collectivism and Individualism

Research Translation

French Wine

An Illustration of a Cultural Metaphor

PART THREE: WINNERS AND LOSERS

Samuel P Huntington's 'The Clash of Civilizations'

Research Translation and Commentar

Powershift and the Assumed Decline of Nations

Research Translation and Commentary

PART FOUR: SYMBOLISM OF CULTURAL METAPHORS

Susan P Montague and Robert Morais

Football Games and Rock Concerts

The Ritual Enactment of American Success Models

Robert D Putnam

Bowling Alone

America's Declining Social Capital

The Persistence of Cultural Stability

Applying the Fiske Framework to North and South Italy

The Balinese Cockfight

Research Translation

Stephen E Weiss

Negotiating with 'Romans'

PART FIVE: METAPHORICAL APPLICATIONS

Michael Agar

Language Shock

Understanding the Culture of Conversation

William H Newman

Stages in Cross Cultural Collaboration

R I Westwood and Andrew Chan

The Transferability of Leadership Training in the East Asian Context

Craig L Pearce and Charles P Osmond

Metaphors for Change

The ALPs Model of Change Management

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Martin J. Gannon

Martin J. Gannon (Ph.D., Graduate School of Business, Columbia University) is Professor Emeritus of Strategy and International Management at both the Smith School of Business, University of Maryland at College Park and the College of Business Administration, California State University San Marcos. He is a three-time recipient of the Fulbright Professorship Award (West Germany, 1981-82; Thailand, 1987; and Austria, 2017-18). His other awards include: 1) The Outstanding Educator Award, International Division, 2014, Academy of Management, the largest and best known management and teaching organization in the world; 2) the... More About Author

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