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Cracking the Creativity Code
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Cracking the Creativity Code
Zoom in/Zoom out/Zoom in Framework for Creativity, Fun, and Success

  • Arie Ruttenberg - Creativity Bank
  • Shlomo Maital - Senior Research Fellow, S. Neaman Institute for Advanced Studies in Science & Technology, Haifa, Israel


© 2014 | 180 pages | SAGE Response

Creativity is an acquired skill, one that improves with practice. Cracking the Creativity Code shows you how!

This book provides a proven method for generating world-changing ideas. It empowers individuals who have given up on their innate creativity, who believe that they have lost their creative powers through years of disuse.

In a light, entertaining style, the authors describe their unique, structured approach to creativity. To bring the reader closer to this lost art, the authors present a ‘Zoom in, Zoom out, Zoom in’ technique to make ‘creation’ more accessible to everyone.

Reinvigorate your personal creativity machines—once turned on, it will generate an unending stream of novel ideas that can change the world.

 
 
The Last Chapter: How Come Nobody Thought of That Before?
 
Your Brain as a PC
 
Your Imagination: The Tool That Is Beyond Our Imagination
 
Taking the Imagination Elevator to the Land of Unlimited Possibilities
 
Creativity in Action: Stories to Aspire and Inspire
 
So—How in the World Do You Create?
 
Build Your Creativity Muscles: 10 + 1 Exercises for Heavy-Lifting Change-the-World Innovators
 
What Scholars Know about Creativity: A Journey Through the Literature
 
On Becoming Walter Mitty: The Fun of Imagining
 
Epilog: There Is Always More Than One (Right) Way…
 
Index

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Arie Ruttenberg

Arie Ruttenberg is co-founder of Israel’s largest advertising agency, where for over 30 years he applied his creative skills daily. Later, he started a new enterprise, Club 50, which provides tools to those 50 and over for reinventing their lives. At present he is working on a new startup, Creativity Bank.Arie was born in Tel Aviv, on August 8, 1948, less than three months after the state of Israel achieved independence. His parents were Holocaust survivors who immigrated to Israel a year before his birth, from the European death camps. He was born at the height of Israel’s War of Independence, and at the age of 8, experienced another war,... More About Author

Shlomo Maital

Shlomo Maital is Senior Research Fellow at the Samuel Neaman Institute for Advanced Studies, Technion, and Professor (Emeritus) at Technion–Israel Institute of Technology, Haifa, Israel. He was the academic director of TIM–Technion Institute of Management, Israel’s leading executive leadership development institute, and a pioneer in action-learning methods, from 1998 to 2009, working with over 200 high-tech companies and startups. He was summer visiting professor for 20 years at the MIT Sloan School of Management for Management of Technology MSc program, teaching over 1,000 research and development (R&D) engineers from 40 countries. He... More About Author

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ISBN: 9788132119685
₹450.00

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