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Corporate Communications
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Corporate Communications
Convention, Complexity and Critique



© 2008 | 264 pages | SAGE Publications Ltd
The field of corporate communications describes the practices organizations use to communicate as coherent corporate `bodies'. Drawing on the metaphor of the body and on a variety of theories and disciplines the text challenges the idealized notion that organizations can and should communicate as unified wholes.

The authors pose important questions such as:

- Where does the central idea of corporate communications come from?

- What are the underlying assumptions of most corporate communications practices?

- What are the organizational and ethical challenges of attempting truly `corporate' communication?

Clearly written with international vignettes and executive briefings, this book shows that in a complex world the management of communication needs to embrace multiple opinions and voices.

Rewarding readers with a deeper understanding of corporate communications, the text will be a `must read' for advanced undergraduates, graduate students, and scholars, in the arenas of corporate communications, organizational communication, employee relations, marketing, public relations and corporate identity management. Practitioners in these areas will be provoked to re-examine their assumptions and habits.

 
PART ONE: THE NEW CORPORAL PROJECT
 
The Emergence of Corporate Communications
Rehabilitating the Corporate "Soul"  
 
The Scope of Integrated Communication
Apprehending an Expanding Body  
 
Corporate Branding and Identity
The Body Is Marked  
 
Corporate Reputation and Stakeholder Communication
The Body in the Eyes of the "Other"  
 
PART TWO: BEHIND THE CORPORAL PROJECT
 
Justifying Corporate Communications
Diagnosing the Fragile Body  
 
Corporate Communication as Control
The Body is Disciplined  
 
Corporate Communication and Flexibility
Towards an Agile Body  
 
Corporate Communication as Polyphony
A Body with Multiple Voices  

'A read that can add value to your messages'

D. Murali
Business Line

This is a great text for the corporate aspect of marketing communications. It challenges the status quo, and looks at things from a new perspective. A good read, with some parts relevant for critiquing present day marketing practice.

Mr David Cockayne
Dept of Transport and Logistics, Huddersfield University
September 29, 2014

I have found this particular text excellent for students studying, both undergraduate and post graduate marketing, where there is a requirement to focus on Corporate Reputation and its Management. I have also found that students engaged, enjoyed, and benefitted from reading this text, when studying for the CIM Chartered Post Graduate Diploma in Marketing - Managing Corporate Reputation module.

Mr Graham Webb
Faculty of Management & Professional Studies, Leeds City College
November 27, 2013

A unique approach to the subject matter enabling students to more easily visualise key concepts.

Mr Adrian Crookes
School of Media, London College of Communication
April 12, 2013

Recommended as reading for marketing management executives and post graduate students studying Cororpate Reputation Management an realy useful addition to the Essentials set text.

Mr Graham Webb
Marketing , Park Lane College
December 14, 2012

The book has proved really valuable for the course and will be used going forward.

Mr Christian Groenning
corporate, University of Southern Denmark
December 22, 2011

This text is particularly useful for graduate students because it introduces alternative perspectives, broadening the students' grasp of critical analysis.

Dr Catherine Sweet
Communications , Southampton Solent University
December 20, 2011

The textbook provides an excellent introduction for intermediate to advanced BA students majoring in communications. It challenges conventional and functional perspectives on corporate comunications and provides alternative perspectives on Corporate Communications. The text provides stimulating discussions with integrated case studies and break-out boxes for digging deeper into theory. Highly recommended.

Mr Swaran Sandhu
Communications , University of Lucerne
February 23, 2011

An excellent book which goes way beyond the conventional texts in this area, bringing in new thinking and theories on which to reflect. Particularly excited that it has brought the concept of 'storytelling' into this area.

Mr Paul Simpson
Business School, Greenwich University
October 27, 2010

A very actual edition on the substance of corporate communication, inviting for discussions on main issues in the discipline of corporate communication, such as multiplicity of corporate communications.

Mrs Beata Kviatek - Simanska
School of Communication & Media, Groningen University (RuG)
September 20, 2010

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Lars T. Christensen

Mette Morsing

George Cheney

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ISBN: 9781412931038
£37.99 

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