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Corporate Communication

Corporate Communication
Principles and Practice

Second Edition
  • Jaishri Jethwaney - Visiting Professor, Media and Communications, Institute for Studies in Industrial Development (ISID), New Delhi
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August 2018 | 460 pages | SAGE Texts

A comprehensive and engaging textbook that helps in understanding the underlying concepts and real-life strategies of communication in modern day corporate set-ups.

A non-exhaustive list of the functions of corporate communication involves identifying and segmenting stakeholders, promoting brand positioning, selecting appropriate channels of internal and external communication, and managing crisis and reputation, among others. This second revised edition of Corporate Communications: Principles and Practice—a well-accepted textbook designed for the students of mass communication, public relations and journalism—offers a fresh perspective into all basic and critical aspects of corporate communication. It incorporates the latest changes in governmental policies and industry trends in the country to aid students relate to the contemporary environment and become industry-ready.

Key Features: 

· Incorporates the changes brought about by Companies Act 2013 (CSR practices), tax reforms by Government of India (GST in place of multiple indirect tax structure) and others

· Includes citations from Encyclopedia on Corporate Reputation for global perspectives on issues.

· New global and Indian case studies with points for discussion and analytical inputs
Understanding Corporate Communication
Media: Dynamics and Strategies
Corporate Reputation Management
Employee Communication
Managing Government Relations
Writing for Media and Media Relations
Corporate Communication in Brand Promotion
Corporate Social Responsibility
Financial communication
Crises Communication
Corporate Communication Research
Laws and Ethics in Corporate Communication


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Jaishri Jethwaney

Jaishri Jethwaney, with over three decades of experience in industry and academia, is currently a Visiting Fellow at the ISID, a national policy think tank under the Indian Council of Social Science Research (ICSSR). She is at present also the Project Director for a major ICSSR Research Study. Dr Jethwaney was formerly working with IIMC as Professor and Programme Director (Advertising & PR). Author of many books on advertising, PR, corporate communication and social sector communication, Dr Jethwaney is on the Board of Studies of many universities and is engaged in many national– international research and consultancy projects More About Author

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ISBN: 9789352806874