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Alan R. Andreasen

Alan Andreasen (Ph.D., M.S., Columbia University) is a professor in the McDonough School of Business at Georgetown University. His research interests include the application of marketing to nonprofit organizations, social marketing, and consumer behavior.







Daniela Andreini

Daniela Andreini (PhD) is Associate Professor of Marketing at the Department of Management, Economics, and Quantitative Methods of the University of Bergamo (Italy) and visiting professor at the University of Washington Bothell, Seattle (USA). Her research interests encompass branding in business and consumer contexts, and digital marketing management.




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