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Communication & Media Studies Collection

This collection includes 58 peer-reviewed journals published by SAGE and participating societies, encompassing over 47,728 articles. Complimentary access back to 1999, where available, is included while the current collection subscription is maintained.



Communication & Media Studies Backfile Collection

This collection includes 25 peer-reviewed journal backfiles, published by SAGE and participating societies, encompassing over 24,000 articles. The purchase or lease of this package will include access from 1998 back to volume 1, issue 1, of each journal (where available).

view 2019 title list

 



India Media in a Globalised World!

India is a country with the world’s largest newspaper market, second largest telecommunications market, third‐largest television market, and second‐largest Facebook community but even today it is virtually absent from most mainstream global communication studies within academia. In revenue terms, India’s share of the global media sector still remains small but within the top 15 media and entertainment economies, only India has had consistent growth rates for years.


Social Media - the latest buzzword in the world of marketing!

Social media is a dynamic part of the Internet world that has evolved significantly in the past couple of decades. Internet has given marketers new ways to promote their products and services and new ways of communicating with the consumers. Following such technological changes, WOM is getting renewed interest in academic arena and becoming a buzzword in the world of business. A significant proportion of consumers refer to reviews of products and services posted on social media before making their purchase decisions.


Discipline Hubs at Sage

The Sage Discipline Hubs offer a simple, user-friendly experience that displays the breadth of our publishing in one place - encouraging researchers, librarians, and authors to find and explore content. Driven by SEO and post-launch marketing, these Hubs will increase discoverability within our website, effectively encouraging and increasing usage across related journals.

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Sage Subject Collections

Sage is pleased to announce 27 subject collections at a more affordable price. Titles included in Sage Premier and Sage Deep Backfile are also available within these discipline-specific collections. 


The Impact of Celebrity Expertise on Advertising Effectiveness: The Mediating Role of Celebrity Brand Fit

15 January 2018: Endorsements are advertising messages which reflect findings or experience of someone other than the sponsor. It can be in the form of verbal statements, demonstrations or depictions of the name, signature, likeness or other identifying personal characteristics of an individual or the name or seal of an organization. Most of the endorsement advertisement includes celebrities, consumer, company professionals and experts.



Sage 学科资源中心

Sage 全新学科资源中心现已上线!Sage学科资源中心旨在通过学科分类将大量出版内容集中并清晰地呈现,以便于研究人员、图书管理员和作者查找和浏览所需内容和资源。Sage学科资源中心将借助网站优化及相关技术,提升用户在Sage期刊网站内检索出版资源的使用体验,有效促进和提升相关期刊的使用率。

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