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This collection includes 58 peer-reviewed journals published by SAGE and participating societies, encompassing over 47,728 articles. Complimentary access back to 1999, where available, is included while the current collection subscription is maintained.
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India is a country with the world’s largest newspaper market, second largest telecommunications market, third‐largest television market, and second‐largest Facebook community but even today it is virtually absent from most mainstream global communication studies within academia. In revenue terms, India’s share of the global media sector still remains small but within the top 15 media and entertainment economies, only India has had consistent growth rates for years.
Social media is a dynamic part of the Internet world that has evolved significantly in the past couple of decades. Internet has given marketers new ways to promote their products and services and new ways of communicating with the consumers. Following such technological changes, WOM is getting renewed interest in academic arena and becoming a buzzword in the world of business. A significant proportion of consumers refer to reviews of products and services posted on social media before making their purchase decisions.
The Sage Discipline Hubs offer a simple, user-friendly experience that displays the breadth of our publishing in one place - encouraging researchers, librarians, and authors to find and explore content. Driven by SEO and post-launch marketing, these Hubs will increase discoverability within our website, effectively encouraging and increasing usage across related journals.
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