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Social marketing was "born" as a discipline in the 1970s, when Philip Kotler and Gerald Zaltman realized that the same marketing principles that were being used to sell products to consumers could be used to "sell" ideas, attitudes and behaviors. It differs from other areas of marketing only with respect to the objectives of the marketer and his or her organization.

In this era of globalization where the world can be shrinked to fit into a television set or on a table or even a cell phone, it is important to look at the documentary film movement in India as placed within a larger universe.

Stories of Indian Fighter Pilots from the 1971 War

Dhirendra S. Jafa - Wing Commander (Retd.), Indian Air Force

Subhomoy Bhattacharjee: India’s Coal Story: From Damodar to Zambezi

Book Release: 2 May 2017

Venue: New Delhi

Award-winning and shortlisted titles that are a must for your bookshelf

"The Little Green Books"

Edited by:

Saman Kelegama - Institute of Policy Studies of Sri Lanka (IPS), Colombo, Sri Lanka

Ashraf Patel, Meenu Venkateswaran, Kamini Prakash and Arjun Shekhar:  Boond Me Sagar

Book Release: 8 September 2016

Venue: New Delhi

A Road Map for Policy Success

V. Kumaraswamy - Columnist, Business Line and Business Standard

The Indian Experience

Jhumpa Mukherjee - St. Xavier’s College, Kolkata