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Social Marketing—"selling" ideas, attitudes and behaviors!

Social marketing was "born" as a discipline in the 1970s, when Philip Kotler and Gerald Zaltman realized that the same marketing principles that were being used to sell products to consumers could be used to "sell" ideas, attitudes and behaviors. It differs from other areas of marketing only with respect to the objectives of the marketer and his or her organization.

News at SAGE

Ashraf Patel, Meenu Venkateswaran, Kamini Prakash and Arjun Shekhar Boond Me Sagar

Book Release: 8 September 2016

Venue: New Delhi