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Content Analysis
An Introduction to Its Methodology

Third Edition


April 2012 | 456 pages | SAGE Publications, Inc
Since the publication of the First Edition of Content Analysis: An Introduction to Its Methodology, the textual fabric in which contemporary society functions has undergone a radical transformation - namely, the ongoing information revolution. Two decades ago, content analysis was largely known in journalism and communication research, and, to a lesser extent, in the social and psychological sciences. Today, content analysis has become an efficient alternative to public opinion research - a method of tracking markets, political leanings, and emerging ideas, a way to settle legal disputes, and an approach to explore individual human minds.

The Third Edition of Content Analysis remains the definitive sourcebook of the history and core principles of content analysis as well as an essential resource for present and future studies. The book introduces readers to ways of analyzing meaningful matter such as texts, images, voices - that is, data whose physical manifestations are secondary to the meanings that a particular population of people brings to them.

Organized into three parts, the book examines the conceptual and methodological aspects of content analysis and also traces several paths through content analysis protocols. The author has completely revised and updated the Third Edition, integrating new information on computer-aided text analysis and social media. The book also includes a practical guide that incorporates experiences in teaching and how to advise academic and commercial researchers. In addition, Krippendorff clarifies the epistemology and logic of content analysis as well as the methods for achieving its aims.

 
PART I. CONCEPTUALIZING CONTENT ANALYSIS
 
1. History
 
2. Conceptual Foundation
 
3. Uses and Interfaces
 
PART II. COMPONENTS OF CONTENT ANALYSIS
 
4. The Logic of Content Analysis Design
 
5. Unitizing
 
7. Recording/Coding
 
8. Data Languages
 
9. Analytical Constructs
 
PART III. ANALYTICAL PATHS AND EVALUATIVE TECHNIQUES
 
10. Analytical/Representational Techniques
 
11. Computer Aids
 
12. Reliability
 
13. Validity
 
14. A Practical Guide

Krippendorff is probably the most relevant reference in terms of content analysis. This book introduces the reader to the logic underlying the method and its operationalisation. Everyone involved in research will find this book a useful help especially if one has to make sense of the meanings and understandings people hold in their minds.

Mr Antonio Marques-Mendes
London College of Communication, University of the Arts London
November 16, 2016

This book is an important reference for a beginner qualitative researcher.

Dr Ensa Johnson
Centre for Augmentative and Alternative Communication, University of Pretoria
November 16, 2016

It is a detailled textbook, but more suitable for advanced researchers than for undergraduate students. The inclusion of a glossary seems to be a very helpful feature of the third edition. In addition the way Krippendorf describes content analysis helps widening the idea of this method in Germany for both researchers and students.

Mr Christoph Stamann
Faculty I, Weingarten University of Education
May 6, 2016

This is an ideal textbook for both undergrad and post-grad students. It is written in a concise and informative way with a good section on computer-aided content analysis tools

Mr Emmet McLoughlin
Marketing Department , Leisure and Tourism, Sligo Institute of Technology
March 3, 2016

This is a great introductory book for people conducting content analysis. However, some chapters are not easy to follow for undersgrad students (e.g., chapters on relaibility and validit).
part II components of content analysis is a must read. Specifically, chapter on computer aids gives an extensive detail and intersting read on network analysis and data mining tools

Dr Bahadir Namdar
Primary Education/ Science Education Program, Recep Tayyip Erdogan University
August 17, 2015

It is a good book to get an overview of what content analysis is, but it is difficult to read for students. Especially those in their bachelors.

Dr Marijn Van Klingeren
Department of Political Science, Radboud University Nijmegen
June 11, 2015

Textbook strength in detail is well-suited for advanced researchers, especially at the postbaccularate level. As an applied social science researcher, I found the text presents a very powerful set of tools. I draw from these to introduce its methods to beginning students, of whom at least a few will continue on to graduate study, or undertake honors projects as advanced undergraduates. The book continues to occupy a prominent place on my office bookshelf as a Reference resource.

Dr Josef Mendoza
Social Sciencs Dept, Borough Manhattan Cmty College
May 10, 2015

Krippendorf's book is detailed, thorough and provides learners with plenty of information about the history, conceptual foundations and use of content analysis as well as 'how to do it'. Highly recommended.

Ms Vicky Du-Caine
Centre for Educational Studies, Hull University
April 30, 2015

A well written textbook providing clear guidance regarding the use of content analysis.

Mr Michael Parsons
Faculty of Business and Society, University of South Wales
April 17, 2015

This continues to be the leading introduction to the key method of content analysis. Comprehensive, succinct and benefiting from the admirable insight and experience of the author.

Mr Anders Hansen
Department of Media and Communication, University of Leicester
April 14, 2015

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Klaus H. Krippendorff

Klaus Krippendorff (PhD in Communication, University of Illinois, Urbana, 1967) is Professor of Communication and Gregory Bateson Term Professor for Cybernetics, Language, and Culture at the University of Pennsylvania's Annenberg School for Communication. Besides numerous publications in journals of communication, sociological methodology, cybernetics, and system theory, he authored Information Theory, Structural Models for Qualitative Data, a Dictionary of Cybernetics, edited Communication and Control in Society, and coedited The Analysis of Communication Content and Developments and Scientific Theories and Computer Techniques.Besides... More About Author

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ISBN: 9781412983150
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