- Jim Blythe - University of Plymouth, UK
As a consumer you make conscious and unconscious decisions, nonstop, every day of your life. This is Consumer Behaviour!
This friendly, lively full colour text will support you through your course and help you to get the best possible grade for future employment. It even has How to Impress Your Examiner boxes in each chapter. There are lots of case studies along the way from global brands such as Facebook, Apple and Amazon Kindle, and Consumer Behaviour in Action boxes in every chapter to show you how it works in the real world.
If you want to be top of the class you can push yourself that little bit further by reading the Challenging the Status Quo asides which will help your critical thinking and problem solving skills. These are key skills that employers look for in graduates, so practicing now will help set you apart from the pack and boost your employability. You could also dip into the Further Reading resources to help you with essays and exam revision – using these is a sure route to better grades.
Visit the companion website for extra materials including multiple choice questions to test yourself and Jim’s pick of Youtube videos that make the examples in each chapter come alive!
'Blythe writes as he speaks - a no-nonsense approach to engaging students and conveying key information on consumer behaviour. An excellent text, in true Jim Blythe style!'
Zubin Sethna, Principal Lecturer in Marketing
University of Bedfordshire Business School, UK
This textbook seems to cover most of the aspects approached in class.
Excellent resources, part of the syllabus is on consumer behaviour. This term we are re-validating our masters program for next year, if the resource proves to be useful for the students we may adopt it further and at undergraduate level.
Excellent resources, part of the syllabus is on consumer behaviour. This term we are re-validating our masters program for next year and if the resource proves to be useful for the students we may adopt it further and at undergraduate level.
Last year some students requested additional supplemental material regarding Consumer Behavior. After reviewing the textbook, I decided to suggest it as supplemental reading.
Thorough analysis of the area
Modern and recent examples
A well organised book with chapters presented in a logical order.
Excellent introduction to the topic area, easy to navigate and relevant application
A very accessible textbook for undergraduate students in business related fields. The very neat and friendly structure and layout of the book makes the reading of the chapters easier. Good examples and case studies in each chapter. I have been using parts of the book for developing my teaching materials and I am using case studies for home assignments.
Excellent book, great background information for this subject